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39th RetailEX – BEST PRACTICES IN HR FOR THE RETAIL INDUSTRY (TALENT ANALYTICS USING TALENT ASSESSMENT: Discover the Science of Predicting Employee Performance and Retention)

March 8, 2018 @ 1:00 pm - 6:00 pm


PRA Logo (Horizontal)__1518146679_119.93.253.194Retail Leadership AcademyRetail Excellence Seminar Series

in partnership with

HR Avatar Logo JPEG


(TALENT ANALYTICS USING TALENT ASSESSMENT: Discover the Science of Predicting Employee Performance and Retention)

DATE: March 8, 2018

TIME: 1:00PM-6:00PM

VENUE: 5th Floor Nostalg 1 & 2 Joy-Nostalg Hotel & Suites Manila Ortigas Center, Pasig City


39th Retail EX-Best Practices in HR for the Retail Industry (Talent Analytics using Talent Assessment)



There is science in predicting employee performance and retention.

Successful organizations do not leave hiring decisions to luck but sought tools and processes that enable better hiring decisions and that improve business outcomes. Fortunately, there has been tremendous progress over the past 100 years in behavioral sciences such as Industrial-Organizational Psychology and Psychometrics. These disciplines utilize data-driven scientific methods to solve real-world challenges, such as how to best evaluate candidates during the hiring and promotions processes and proactively identify talents for succession planning.

This course aims to provide HR leaders on the rationale for shifting their paradigms and strategies on talent acquisitions in the light of the new talent market. It will also provide the strategies and tools available to improve their processes and ensure their investment in sourcing, selecting and developing talents is justified based on actual business.


– The Talent War

– Overview of Job Competencies and Alignment with Human Capital Management Processes

– Establishing Success Profiles based on Competency Methods

– Competency-Based Assessment: Tools for Predicting Key Performance Metrics

– Maximizing Test Data for Various HR Talent Management Initiatives

– Computation of Performance Potential Index (PPI)

– Computation of Cost Benefit-Analysis and ROI for Assessment

Benefits of Training:

– Be able to challenge the current HR practices through data-driven approaches;

– Be exposed to assessment strategies that can predict employee performance and retention;

– Get top management’s buy-in for HR initiatives through measures of cost-benefit analysis and ROI (Return on Investment)

Requirements: (Participants are encouraged to bring):

– Any document on the organizations competencies (core, threshold, technical and attitudinal)

– Laptop to facilitate preparation for workshop outputs



This course is intended for HR professionals who are involved in formulating policies and strategies for pre-hire screening, competency-based training and career development and succession planning programs.



Liza Mapagu Photo

Liza Manalo-Mapagu

Liza Manalo-Mapagu, the CEO of HR Avatar ( Philippines, and Chief Solution Architect for HR Avatar Asia. She oversees the setting up of HR Avatar distributions in Asia and the Middle East.

She has carved her niche in the field of industrial testing in her journey working and consulting with more than 200 companies across industries in the Philippines and overseas.

She specialized in success profiling, test development, and talent assessment for talent management initiatives. She earned academic and international certifications on Psychometrics.

For the last three decades, she has been involved in various consulting projects on competency modelling, development of testing programs, employment testing outsourcing, and setting of talent management programs. She has proven track record in setting up and leading consulting companies, and promoting assessment technologies. She continue to conduct training programs for HR professionals as part of her advocacy in professionalizing the practice of Psychometrics in the Philippines and Southeast Asia.

Her industry consulting experience sprang from her posts as Consulting Director of Strategic Consulting Services and Assistant General Manager of Eduquest, Inc. She had ten years of working experience in the academe taking various leadership and teaching positions on assessment and human resource management. She was the Head of Evaluation of De La Salle University-Institutional Testing and Evaluation Office, DLSU-Manila, and Directors of Center for Educational Assessment and Research, and Human Resource Development Center at the De La Salle-University-College of Saint Benilde.

A BS Psychology graduate from the University of Sto. Tomas, she has a Master’s Degree in Measurement and Evaluation at De La Salle University. She has earned academic units in a Ph. D course in Research and Evaluation at the University of the Philippines. She belongs to the first batch of licensed Psychometricians by the Professional Regulation Commission.

She is a member of various organizations such as Management Association of the Philippines (MAP), People Management Association of the Philippines (PMAP), IT and Business Process Association of the Philippines (IBPAP), Society for Human Resources Management (SHRM) and Society for Industrial and Organizational Psychology (SIOP)

She is a Rotarian from District 3830, a past Peace Club President. Aside from her professional advocacy on “Talent Analytics”, her personal advocacies are in “peace and conflict prevention and resolution”, “literacy for everyone” and “teacher education”.




(if paid on/or before March 6, 2018)


(If paid on March 7, 2018)

PRA Members Php 2,495 Php 3,495
Non-PRA Members Php 3,495 Php 4,495


For more details, contact us at 687-4181/80 or email at / Look for Ivan or Norie.EDM file photo-page-001


March 8, 2018
1:00 pm - 6:00 pm