eCommerce innovation in Retail amidst pandemic recovery


A comprehensive buying journey for new and returning shoppers is vital especially now that we are entering the road to recovery. And to stay competitive, retailers and the supplier industry must equip themselves with the right tools to adapt and meet the expectations of the consumers.

Accordingly, PLDT Enterprise, the corporate business arm of the leading telecommunications and digital services provider in the country, announced its mega partnership with Multisys, a multi-technology company and recognized as among Asia’s Leading SMEs at the Asia Corporate Excellence & Sustainability (ACES) Awards last 2020, offers an e-commerce solution for small enterprises. According to Jojo G. Gendrano, First Vice-President and Head of PLDT & Smart Enterprise, “the introduction of multistore aims to let businesses take their business online if they have not done so yet, by introducing an easy-to-use and affordable solution, and not be constrained by transaction fees per sale and the hassle of setting up delivery and payment integration to complete their online selling ecosystem.”

Furthermore, retailers must be at the forefront of digital transformation, which means having the right tools, expertise, and processes to stay competitive amidst the constant shift in the retail marketplace.

Join our industry experts from PLDT Enterprise and Multisys on delivering a digital-first approach with the real-time physical-digital strategy and boost customer loyalty driving retail technology today. This session will tackle insights to further help retailers respond to the constant change, understand the solutions that will help your business to recover and thrive in the new normal and get first-hand experience of PLDT Enterprise’s eCommerce Platform that lets you build your online store in minutes.

Leading the learning session is the Industry Consultant for Retail of PLDT Enterprise, Jerry Dy. He has been in consumer sales and marketing, Account Management, Product Management, Retail Channel Management and Development, Business Development for 15 solid years.

He also worked with some of the biggest and most dynamic global companies such as Hewlett-Packard Philippines, Microsoft, Lenovo and as a Partner in LinkedIn.

Joining him is Anthony Fernandez, the Corporate Relationship Management Head of PLDT Enterprise. He had more than 15 years of working experience for the telecommunications industry, both on fixed and wireless platforms. He had corporate business relationships from various sizes of customers from small to large companies across the country and has helped them with various business solutions that provided process efficiencies and achievement of business goals.

Also, with the team is Mika Sta. Maria, the Product Manager for MSME & Broadband Solutions, managing fiber connectivity solutions for enterprises. Prior to Product Management, Mika was an Industry & Business Development Specialist at PLDT Enterprise, with a special focus on the Retail Industry.

And completing the roster of industry captains for the said learning session is David Carl Flores, the Head of Business Development for eCommerce of Multisys Technologies Corporation, the leading software solutions company in the Philippines that blazes the trail across the IT, government, healthcare, utilities, hospitality, retail, banking, and finance industries. It is considered the country’s most important technology provider with its platforms being used by thousands of companies and organizations.

Technology and Smart Retailing leader Raphael Layosa, Founder & Chief Executive Officer of Retailgate Technologies, Inc. and Chief Technology Officer of United Neon Media Group will be moderating the event. He founded his company Retailgate in 2017 which has since then been in the business of Putting the AI in Retail.

The 19th PRA Thought Leadership Series is proudly co-presented by PLDT Enterprise – the corporate business arm of the leading telecommunications and digital services provider in the country, Program Partner Retailgate Technologies, and Media Partner Megamobile. Registration link here:

For more inquiries about PRA virtual learning events, visit, and social media accounts (Philippine Retailers Association Facebook and LinkedIn Page).