Ebay cements focus on $1bn sneaker market with authenticator acquisition

Photo from: Inside Retail Asia

By Inside Retail Asia

Ebay has picked up Sneaker Con Digital: a business it had partnered with to power its Authentication Guarantee on sneaker sales across the globe.

The details of the deal were not disclosed.

The online marketplace launched its Authenticity Guarantee last year in the US and in May in Australia, allowing customers who purchase sneakers to have the items passed through dedicated authentication centres in New York or Las Vegas for physical inspection – by Sneaker Con – and to have international delivery fees waived, allowing eBay to open up the US sneaker market to Australians.

The product is shipped with a unique NFC tag which shows a digital authenticity certificate to the buyer, showing product details and date of authentication, at no extra cost.

“The response to [this] authentication offering has been overwhelming, and this acquisition allows us to continue to transform eBay and bring a higher level of trust and confidence to every transaction,” said Jordan Sweetnam, SVP and GM of Ebay North America.

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