Duty Free Philippines opens high-end downtown duty-free store

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By: Inside Retail Asia

Duty Free Philippines Corporation has opened a new downtown duty-free store called Duty Free Luxe at the Mall of Asia in Pasay City.

Duty Free Luxe offers high-end brands across categories including fashion, cosmetics, fragrance, confectionery, wine and spirits. It also houses an all-Filipino concept store Marahuyo, which sells curated high-end local brands, including the luxury handmade accessories brand Aranaz.

Duty Free Philippines COO Pelagio Angala said the opening is aimed at addressing the fast-growing trend of selling duty-free products outside airports, and forms part of Duty Free Philippines ́s commitment to promote the country as a premier shopping destination.

“We acknowledge our vital role and to stay ahead of our competitors and to strengthen the Philippines as a great destination for travellers, we continue to explore ways to offer unique and extraordinary experiences that cannot be replicated easily,” says Angala.

Duty Free Philippines is a government corporation tasked with operating duty-and tax-free stores across the country. Since its first operation in 1987, Duty Free Philippines has expanded its network to include Fiestamall in Paranaque City, duty-free stores at the arrival and departures areas at Ninoy Aquino International Airport Terminals 1, 2 and 3, and a store at the Waterfront Hotel in Cebu, among others. Half of its revenues are remitted to the Department of Tourism to support tourism projects in the Philippines.

Read the original story HERE.