By: Inside Retail Asia
Duty Free Philippines Corporation has opened a new downtown duty-free store called Duty Free Luxe at the Mall of Asia in Pasay City.
Duty Free Luxe offers high-end brands across categories including fashion, cosmetics, fragrance, confectionery, wine and spirits. It also houses an all-Filipino concept store Marahuyo, which sells curated high-end local brands, including the luxury handmade accessories brand Aranaz.
Duty Free Philippines COO Pelagio Angala said the opening is aimed at addressing the fast-growing trend of selling duty-free products outside airports, and forms part of Duty Free Philippines ́s commitment to promote the country as a premier shopping destination.
“We acknowledge our vital role and to stay ahead of our competitors and to strengthen the Philippines as a great destination for travellers, we continue to explore ways to offer unique and extraordinary experiences that cannot be replicated easily,” says Angala.
Duty Free Philippines is a government corporation tasked with operating duty-and tax-free stores across the country. Since its first operation in 1987, Duty Free Philippines has expanded its network to include Fiestamall in Paranaque City, duty-free stores at the arrival and departures areas at Ninoy Aquino International Airport Terminals 1, 2 and 3, and a store at the Waterfront Hotel in Cebu, among others. Half of its revenues are remitted to the Department of Tourism to support tourism projects in the Philippines.
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