DTI chief urges retailers to accelerate digital transformation

Photo from: PNA

By Philippine News Agency

Department of Trade and Industry (DTI) Secretary Alfredo Pascual on Thursday urged retailers to accelerate the adoption of digital technology in their operations for them to thrive on the challenging path to recovery.

During the Philippine Retailers Association (PRA) general membership meeting, Pascual said he envisions the adoption of digital transformation down to micro, small, and medium enterprises (MSMEs) to help them improve their productivity, enhance efficiency, reduce costs, and earn more profit.

The new DTI chief also encouraged retailers to promote digital payment.

“Digitizing merchant payments is of utmost importance and that will be an important instrument for facilitating transactions between consumers and retailers. I urge PRA to recalibrate and accelerate digital transformation, especially of micro, small, and medium enterprises, by the promotion of digital payments, as well as digitalization of processes of retailers,” he said.

Amid rising commodity prices, Pascual enjoined retailers to cooperate with the DTI for consumer protection and empowerment.

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