By: SM Supermalls
In this season of giving, what better way to share but by gifting locally made products by micro, small and medium enterprises (MSMEs), whether sweet treats, artisanal products, apparel, home decorations, or other keepsakes. By doing this, we not only keep our heritage alive while promoting local craftsmanship and delicacies, through our support for local goods, we also help businesses bounce back.
In partnership with the Department of Trade and Industry’s (DTI) Buy Local, Support Local campaign, SM is providing MSMEs a way to sell their products through the SM Christmas Markets. The SM Christmas Markets will simultaneously happen in 54 malls nationwide, featuring around 300 MSME participants from nearby communities, DTI partners, tenants of SM Supermalls, and supplier partners of Kultura. Buy Local, Support Local is a national campaign that aims to boost demand for Philippine-made products, particularly those from small businesses. SM Christmas Markets will run from November 9, 2020 to January 3, 2021.
DTI Secretary Ramon Lopez, SM Supermalls President Steven Tan, and SM Retail President Chito Manalo personally visited the MSME participants of the SM Christmas Markets at Megamall. During a short program, DTI Sec. Lopez emphasized the role of MSMEs as the backbone of our economy as well as the sector mostly imperiled by the pandemic. “Filipinos should prioritize buying local products to help the economy recover from the coronavirus pandemic. Only with this can we truly reopen and restart our economy,” said DTI Sec. Lopez.
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