The Department of Tourism (DOT) and the Philippine Retailers Association (PRA) joined forces to formalize their commitment to the implementation of Micro Retail Tourism 2.0: “Essential Innovations and Product Enhancement.” This groundbreaking initiative aims to establish a robust ecosystem that fosters the growth of Micro, Small, and Medium Enterprises (MSMEs) in the retail and tourism sectors.
Recognizing the critical role of MSMEs in the Philippine economy, the collaborative effort between the DOT and the PRA seeks to empower these businesses by assisting them in enhancing their products and services, refining their marketing strategies, and meeting the ever-evolving demands of consumers. With Micro Retail Tourism 2.0, the DOT and the PRA are poised to usher in a new era of growth and innovation within the retail and tourism landscape.
PRA President, Rosemarie B. Ong, expressed her enthusiasm for the initiative, stating, “We want to provide our MSMEs with the necessary support to develop their products and services, strengthen their marketing capabilities, and implement vital product enhancements that resonate with the needs of discerning consumers.”
The momentous memorandum of understanding (MOU) signing took place on May 24, 2023, at the esteemed premises of the Department of Tourism. The ceremony was graced by the presence of prominent dignitaries including DOT Undersecretary Shahlimar Tamano, DOT Assistant Secretary Ma. Rica Bueno, PRA President Ms. Rosemarie B. Ong, and PRA Assistant Secretary General Ana Marie Miranda.
By forging this strategic alliance, the DOT, and the PRA aim to bolster the competitiveness and sustainability of MSMEs in the retail and tourism sectors. Through collaborative efforts, innovative strategies, and valuable resources, Micro Retail Tourism 2.0 endeavors to drive economic growth, foster job creation, and unleash the full potential of Filipino entrepreneurs.