By: News Front Philippines
Pinky Yee, the President of Domino’s Pizza Philippines and concurrent Vice President of the New Business Group Division of Goldilocks Bakeshop, Inc., was officially honored by the Filipina Women’s Network (FWN) as one of the 100 Most influential Filipinas in the World (Builders Category) for 2019. Yee is set to receive her award during the upcoming 16th Filipina Leadership Global Summit, which will be held in Paris, France later this month.
The Most Influential Filipina in the World award is one of the most coveted international recognitions, and pays tribute to Filipino Women who have made a significant impact in the global workplace. The Builders Category are for exceptional Filipinas who have demonstrated significant business impact at a large workplace environment, while displaying deep passion for corporate social responsibility. In particular, “buildership” is about leading organizations to substantial levels of growth, innovation, and expansion.
It was this aspect of Yee’s career that first drew the attention of the FWN judging committee. “Within the Philippine fast food and quick service restaurant industry, we learned that wherever Pinky goes, growth follows,” noted Thelma Boac, chair of the Global FWN100™ Awards. “Our assessment revealed that throughout her 30 year-career, she has exemplified how capable the Filipina is in terms of operational leadership, strategy development, teambuilding, and financial and relationship management. Pinky has excelled in all these fields,” she added.
Yee first moved to the Philippines from Canada in 1988, and was appointed as the Store Operations Director of Goldilocks Bakeshop, Inc. In 1999, she was named as the company’s Marketing Director, and proceeded to devise some of the iconic and successful advertising and promotional campaigns of Goldilocks. Consequently, it was during her term that the company received the most number of industry awards, including the Agora Award for Marketing Excellence, Hall of Fame inductions in the Philippine Retail Association and Philippine Franchise Association, and countless citations from consumer organizations and government agencies.
In 2010, Goldilocks acquired the Philippine franchise to operate Domino’s Pizza, and after a period of moderate growth, they turned to Yee in 2014 to strengthen the brand and allow it to reach its full potential.
Barely five years under her stewardship, Domino’s Pizza Philippines has now established a robust brand presence in the Philippines through market expansion, consumer engagement, and in-store and digital experience. Yee has likewise implemented numerous technological innovations, particularly in the area of mobile ordering platforms. Moreover, what was once 10 stores (when Yee took over) has now grown to 54 and counting, with Domino’s well positioned to achieve its vision to be the number 1 pizza brand in Filipino neighborhoods.
“I am deeply honored and grateful to have been chosen as one of the most influential Filipinas in the world,” Yee enthused. “This recognition is testimony to the capabilities, talent, and determination of all women, and of Filipina women specifically. I would like to share this recognition with all my mentors and colleagues in Goldilocks and Domino’s, especially those who have blazed the path before me. Indeed, I continue to see far and wide, only because I stand on the shoulders of giants,” she concluded.
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