Customer engagement must be digitized

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(Source: Business Mirror | June 2, 2018)

Merchandizers, wholesalers and other enterprises are encouraged to deal with customers in a more meaningful way given the projected expansion of the retail industry and the emergence of young consumers as potential new markets.

According to Maria Lourdes Yaptinchay, director of Sector Planning Bureau of the Department of Trade and Industry, the country’s retail sector is expected to become more dynamic and poised for further growth in the years to come.

Among several factors seen helping drive this development are the increased purchasing power of consumers because of decreasing unemployment rate, strong demand due to the onset of organized retail, and the proliferation of an omnichannel business approach.

The challenge for retailers now is how to address the demands of the country’s young buyers. To serve the needs of this market, they should bring more convenience and better experience to their customers, Epson Philippines Marketing Division Director Eduardo Bonoan said.

“In today’s digital shift, businesses are urged to create more meaningful engagements with their customers,” he noted. “Whether it’s online or in physical establishments, it always boils down to how the experience is conveyed to the customers,” he added.

To hep them, the technology firm offers a wide array of advanced products that can help retailers innovate and create customer experiences for better business results.

Among these products displayed during the Fourth Retail Technology and Innovation Summit Asia, held recently in Parañaque, were Epson’s point-of-sale (POS) receipt printers, label printers and projectors. These solutions are designed to support better customer engagement, increased sales and more efficient cost management. “Epson aspires to help these businesses achieve their goals with [these] latest innovations and solutions.”

During this event, the attendees were also shown how they can utilize a virtual approach to dealing with their business operations.

From tablet-enabled receipt printers to advanced all-in-one systems, Epson provides an ideal mobile POS solution using cloud platforms.

“Epson’s solutions are dedicated to produce desired customer outcomes, delivered through our unique technologies and industry-leading products,” Bonoan said. “More than this, our obsession with details and precision allow us to foster and innovate technologies on par with the performance and reliability that today’s various industry segments need,” he stressed.

Multinational Epson is dedicated to connecting people, things and information with its original efficient, compact and precision technologies.

Led by the Japan-based Seiko Epson Corp., the Epson Group comprises more than 76,000 employees in 87 companies worldwide. Its corporate presence in the Philippines began in 1998, and now has an extensive network of 77 authorized service centers with over 200 dealers and more than 800 shops nationwide.

Organized by Escom Events, the event was graced by stakeholders, decision-makers, thought leaders, and disruptors from the hospitality industry to share their expertise and valuable experiences in utilizing the latest trends and innovations to stay competitive in the ever-changing digital economy.


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