‘Conversational commerce’ to rise

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By: The Manila Times

CONVERSATIONAL commerce is among the digital trends that is seen to continue growing this year, a Viber executive said.

In a statement on Wednesday, David Tse, Rakuten Viber senior director for Asia-Pacific, underscored four digital trends, which includes the further rise of conversational commerce.

“As we’ve witnessed on Viber, independent online business owners managed to get back on track and then move forward with more steady steps as they learn more about their customers’ online behavior and preferences,” Tse highlighted.

He said conversational commerce gained traction to replicate personal service without physical interaction, which increased the demand for chatbots.

 

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