Channel-less Experience will define the future of Philippine retail in this 15th PRA Thought Leadership Series


The pandemic’s immediate and stark economic situation triggered a challenging shrink in marketing and operations. In today’s world, SHOPPERS want a seamless combination of experiences when they enter a store, and RETAILERS are searching for the right purpose-driven customer experience journey and accelerating their strategic retail transformation.

According to Magento, open-source e-commerce platform and an Adobe Company, (1) a channel-less experience becomes a natural part of your customers’ lives. It makes shopping effortless—something they never have to think about. Every branded experience is personable, shoppable, and unified.

Retailers can learn from global technology brands Adobe and DotDigital to enable a strategic transformation success in preparation for the 2022 retail strategy. Hear more from experience makers and industry leaders Nicholas Kontopoulos, Head – APAC Growth Marketing of Adobe, and Matthew McClelland, Head of Growth – Southeast Asia of DotDigital.

This webinar will highlight talks on the following: The Rise of the Channel-less Customer, Digital Marketing Strategies in the Post-COVID era, Stand out! How to create an impactful customer experience online, and Digital First – Turning your Online Store into your Flagship Store.

Nicholas Kontopoulos harnesses over 30 years of professional experience, built across multiple industries and geographies. He’s passionate about challenging ‘status-quo’ and ‘management dogma’, which stifle the creative thinking processes that enable teams to deliver amazing customer experiences. Nicholas ensures ‘Customer Experience’ is a core business ideology at the heart of the brand.

Matthew McClelland is the Head of Growth South-East Asia for dotdigital. For more than ten years, he has worked as an Account Manager, Email Strategist, Partner Manager and Digital Marketing evangelist for dotdigital. His passion is in technology implementation, digital marketing and generally knowing how things are connected. Matt has played a key role in partnerships and growth within the ecommerce community and enjoys sharing initiatives that drive results for merchants.

Moderating the event will be Bo Lundqvist, the President & CEO of Retail Associates – a Philippines-based consulting firm which he founded in 2006. Retail Associates is focused on helping retailers automate and streamline processes through innovative business solutions built on leading technology platforms. Retail Associates is a key partner of Microsoft and Adobe in the Philippines with customers across Asia-Pacific. Bo is Swedish and made the Philippines his home country 22 years ago. He is a founder and President of the Nordic Chamber of Commerce of the Philippines. Bo is passionate about new technology, business development, delivering great customer service and scuba diving.

This event will be hosted by Raphael Layosa, the driven champion of Smart Retailing in the Philippines, whose passion is in driving value for Retailers through equipping and enabling them with digital and smart retailing solutions. In pursuit of this vision he founded his company, Retailgate in 2017 which has since then been in the business of Putting the AI in Retail.

Registration link here:

The 15th PRA Thought Leadership Series is proudly co-presented by Retail Associates, the leading business advisory and consulting firm in the Philippines, program partner Retailgate Technologies, and media partner MEGAMOBILE, INC.