Celine, Loewe, and other new stores to open in Greenbelt this year

Photo from: CNN Philippines

By CNN Philippines

Going through the newly revamped Greenbelt 3 mall feels exciting, even a little electrifying. Exciting in a way that it’s encouraging to see the throngs of people lining up at shops like Louis Vuitton and Dior, eager to spend some of their hard earned money after being cooped up in their homes for the better part of the last two years.

“Rather than cripple the brick-and-mortar retail sector (as many predicted), the uncertainty of the past two years has seemingly whetted consumers’ desire for in-store experiences,” said Fast Company in an article predicting the state of brick-and-mortar stores this year.

In fact, the US has seen an increase in sales for most of 2021. But in the Philippines, retail experts have expected strong yet cautious spending for the retail sector.

It is in this economic environment that Greenbelt finds itself while in the midst of a refresh. “Refresh” is the right word, a splash of color and a stylish reconfiguration to welcome shoppers, like those lining up outside Louis Vuitton and Dior, who are flocking to brick-and-mortar stores after two years of relying on online purchases.

With this refresh, Greenbelt positions itself as a luxury shopping destination, much like Rodeo Drive or Fifth Avenue in the U.S., or Orchard Road in Singapore.

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