Monday, August 3, 2020
By: Yayu Javier Conversion Influencers In my last article on The Emotional Framework Part 2, I have shared by Framework which I am showing again below as reference to those who were not able to read my last article. As mentioned these...
By: Darrell Wisbey Spending the majority of the past year back in Australia I was surprised by the degree to which “face-to-face” customer service “brick and mortar” retail is disappearing. More and more the trend is towards “serve yourself“ and...
By: Atty. Paul A. Santos Chairman, Philippine Retailers Association President, Picture City Republic Act 10173 or the Data Privacy Act of 2012 was enacted with the aim to protect the fundamental human right of privacy, of communication while ensuring free flow of...
(By: Raj Afable) Everybody’s passionate about shopper communication. Others invest in insight gathering to make sure consumer feedback is taken cared of from product development to actual retail experience. But how serious are we in making sure the whole 360...
By: Darrell Wisbey Retailers are continually striving to grow their business and the common measurement of success is typically gauged through increased sales and profit.  Over the decades that I have been involved in the retail industry retailers have been...
By: Darrell Wisbey Some lessons from Alice in Wonderland … by Lewis Carroll. Recently I was thinking about the White Rabbit, (from the storybook Alice in Wonderland), and his catch cry of “I’m late, I’m late, for a very important date”...
By: Chris Dingcong Retailing is all about your brand. And your brand is all about who you are, your brand personality, your product, your brand identity and the promise you make to your customers. And in this day and age...
With more people becoming aware of the environmental implications of their actions and consumption, a lot of consumers are now leaning towards companies and brands who have taken action, no matter how small their stance is in reducing wastes—especially...
By: Yayu Javier There are many marketing and even digital experts who challenge loyalty programs and say there is no such thing as a loyal customer or say that loyalty programs don’t work. I agree that loyalty programs don’t work if...
By: Darrell Wisbey In the striving for a competitive edge retail is a constantly changing environment. What works today becomes “old fashioned” tomorrow as other retailers simply copy the latest concepts, retail formats and operational improvements. One element of retail that...
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