Sunday, January 19, 2020
With more people becoming aware of the environmental implications of their actions and consumption, a lot of consumers are now leaning towards companies and brands who have taken action, no matter how small their stance is in reducing wastes—especially...
By: Jiong-Jiong Yu, Senior Retail Analyst at IGD With a CAGR of 8.9% over the next five years, the Philippines is the fifth-fastest growing grocery market in Asia, after Bangladesh, India, Vietnam and Pakistan. Jiong-Jiong Yu, Senior Retail Analyst at...
By: Darrell Wisbey Some lessons from Alice in Wonderland … by Lewis Carroll. Recently I was thinking about the White Rabbit, (from the storybook Alice in Wonderland), and his catch cry of “I’m late, I’m late, for a very important date”...
By: Yayu Javier Conversion Influencers In my last article on The Emotional Framework Part 2, I have shared by Framework which I am showing again below as reference to those who were not able to read my last article. As mentioned these...
(By: Darrell Wisbey) GROWTH BY OPENING NEW STORES – home market expansion. In the previous article growing sales and profit by way of improving performance in the current stores was considered as fundamental to operating a successful retail business. Now presuming current...
(By: Raj Afable) Everybody’s passionate about shopper communication. Others invest in insight gathering to make sure consumer feedback is taken cared of from product development to actual retail experience. But how serious are we in making sure the whole 360...
(By: Terry Waterhouse) “We hope to redefine the airport retail experience and customer journey with a comprehensive brand profile presented in an interactive and engaging environment. Our aim is to deliver the ultimate shopping experience to a diverse audience in...
By: Yayu Javier The Emotional Framework Part 2 In my last article, I spoke about the Emotional Framework of Loyalty and clearly emphasized that Loyalty should not be merely transactional but rather more emotional.  Below was the Framework which I have...
By: Darrell Wisbey Retailers are continually striving to grow their business and the common measurement of success is typically gauged through increased sales and profit.  Over the decades that I have been involved in the retail industry retailers have been...
By: Yayu Javier There are many marketing and even digital experts who challenge loyalty programs and say there is no such thing as a loyal customer or say that loyalty programs don’t work. I agree that loyalty programs don’t work if...
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