Bershka sets up shop in Cebu


(Source: Sun Star Cebu | January 14, 2016 )

Last month, retail brand Bershka arrived in the city of Cebu. It is a retail brand created in 1998 and since then has been known for its avant-garde and trend-setting collections.

Located on the ground floor of Ayala Center Cebu, it opened last Dec. 12. This 500 square meter space is considered the fourth store in the Philippines and currently the latest one of the brand.

It offers different kinds of collections for both men and women including a brand called BSK that caters to teenage men and women as well. From basics to the stately, it caters to different kinds of market with a broad spectrum of fashion lines for menswear and womenswear. Apart from that, it also has unique accessories and trinkets perfect to spice up one’s ensemble.

Much like its collections, Bershka’s interior gives a unique facade with its outdoor concert-themed like veneer. Apart from that, it resembles a stage with a hint of a behind-the-scenes vibe.

As time goes by and as trends change over the years, music remains an integral part of the brand. Its affinity for music was apparent during the grand opening of its latest branch during the holidays.

Kicking it off with a bang, the launch was in full swing as the place was filled with shoppers who, while enjoying some retail time, were also entertained with a live performance by band Foc Fashion which made the whole experience lively and enjoyable.

— by Monica R. Lopez


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