Clothing retailer Bench Group has partnered with Kraver’s Canteen to unveil its first “cloud kitchen” concept in San Juan City, launching the Japanese restaurant brand Tonkatsu Maisen.
The “cloud kitchen” model refers to kitchens that are set up to operate purely online, selling products through aggregators like GrabFood or foodpanda. Being online, there are no dine-in customers or a “front of house” setup.
The key advantages of the cloud kitchen model include: cheaper build, higher profitability, cross-brand synergies, and greater freedom to experiment with new products.
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