(Source: Inside Retail Philippines | 12 July 2016)
Bookstore chain, Barnes & Noble, is testing out a new concept store dubbed The Glossary within Barnes & Noble College bookstores in the US.
The Glossary allows students to sample and purchase a variety of beauty products including Burt’s Bees, CoverGirl, L’Oréal, and Maybelline.
“We built our reputation as one of the most trusted campus retailers by continuously innovating and creating new merchandising ideas we know our students are looking for,” said Joel Friedman, vice president and chief merchandising officer, Barnes & Noble College.
“We are excited to introduce The Glossary to our college partners, making the brands and products students want easily accessible to them for the first time.”
Barnes & Noble College partnered with building firm RPG to design, brand and manufacture the store; and prestige health and beauty brands distributor EC Scott Group to stock its shelves.
Piloted at the Barnes & Noble Emory University and Southern Methodist University bookstores, The Glossary has since expanded to the campuses of Tulane University and the College of William & Mary, with plans to open a location in August on the campus of the University of California at Riverside.