By: South China Morning Post
We have entered the end of the beginning of e-commerce in Asia. Just as Asia has led the retail growth engine over the last decade, it now accounts for over 50 per cent of the world’s e-commerce sales. Today, it is no longer a question of whether people will shop online but rather how frequently they buy and how much they will spend.
The frequency of online shopping also rose. As an example, there was an increase of 29 per cent in the number of times consumers shopped online in the last 12 months in South Korea. The even better story is in markets such as Singapore, where not only did trip frequency grew by 11 per cent, but spending online also grew, by 16 per cent.
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