Apparel brand Aéropostale reintroduced in PHL

Photo from: Aeropostale Facebook page

By: Roderick Abad, Business Mirror

After a brief hiatus in the domestic market, apparel brand Aéropostale has reopened a new store at SM North Edsa in Quezon City—the first among four in the pipeline this year—on the back of continuous growth of the local retail industry.

“We want to bring the brand back. We want to welcome anyone to the new beginnings of Aéropostale,” Retail Dynamics Industries Inc. (RDII) Chief Operating Officer (COO) Jack V. Halaby said during the opening ceremony on Tuesday.

Aéropostale was operated by a different group in the Philippines for a couple of years. It then closed shop two months ago.

RDII recently took over the license to operate the brand. This is in addition to Guess, Vans, Mango and other leading names in fashion that it carries exclusively for the country.

“There’s a couple of million [of pesos] involved here. Of course, opening a first store always requires a high capital expenses and merchandise, as well. We have to have a lot of inventory. We’re very happy to invest [here],” he told the BusinessMirror in a sideline interview.

The company decided to acquire and relaunch the brand locally mainly because of its high growth potential, according to him.


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