(Source: Inside Retail Asia | October 4, 2018)
APAC Shoppers are increasingly embracing mobile devices for purchases, with mobile now accounting for more than half or 51% of all transactions in the region during Q2 2018, according to new research from Criteo.
This number increases to more than 70% for retailers that actively promote and support a native shopping app, with nearly half of purchases made in app 48%.
Customer conversion was six times higher in dedicated shopping apps (20%) when compared to the mobile web (3%), and four times higher than desktop shopping (5%), the research found.
“Retailers in ANZ and across APAC are continuing to see shopper preferences shift as they become more reliant on the convenience and personalization that mobile and in-app commerce experiences can offer,” Criteo head of Australia and New Zealand Pressy Sankaran said.
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