By Manila Bulletin
AllDay Supermarkets, owned and operated by AllDay Marts, Inc., has been dubbed as a leading player in the mid-premium market segment in the country, according to London-based independent analytics and consulting firm GlobalData plc.
“AllDay is a leading player in the mid-premium supermarket segment,” GlobalData said in its Philippines Grocery Industry Report.
According to GlobalData, the supermarkets under this category mostly cater to the rising middle class because they offer a wide variety of products and brands at competitive prices. “Most of these players also offer regular deals and promotions both in-store and online, helping them to appeal to a wider spectrum of shoppers,” the firm added.
GlobalData defines mid-premium supermarkets as those which place more emphasis on quality and service. While competitively priced, the services include a solid selection of premium items.
At the other end of the spectrum are value and value-mid cover players which put more focus on price and less of an emphasis on service and quality. Players in-between these two, with a balanced proposition and fairly standard range in terms of price and quality, are in the mid-market, as per GlobalData.
While three major players corner the supermarket segment, GlobalData sees significant scope for AllDay and other players to grow into an expanding market as they open more stores.
READ full story HERE.
