AllDay is a leader in the mid-premium supermarket segment—Global Data

Photo from Manila Bulletin

By Manila Bulletin

AllDay Supermarkets, owned and operated by AllDay Marts, Inc., has been dubbed as a leading player in the mid-premium market segment in the country, according to London-based independent analytics and consulting firm GlobalData plc.

“AllDay is a leading player in the mid-premium supermarket segment,” GlobalData said in its Philippines Grocery Industry Report.

According to GlobalData, the supermarkets under this category mostly cater to the rising middle class because they offer a wide variety of products and brands at competitive prices. “Most of these players also offer regular deals and promotions both in-store and online, helping them to appeal to a wider spectrum of shoppers,” the firm added.

GlobalData defines mid-premium supermarkets as those which place more emphasis on quality and service. While competitively priced, the services include a solid selection of premium items.

At the other end of the spectrum are value and value-mid cover players which put more focus on price and less of an emphasis on service and quality. Players in-between these two, with a balanced proposition and fairly standard range in terms of price and quality, are in the mid-market, as per GlobalData.

While three major players corner the supermarket segment, GlobalData sees significant scope for AllDay and other players to grow into an expanding market as they open more stores.

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