AirAsia Super App launches Bangkok food service as it expands across ASEAN

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Photo from Inside Retail Asia

By Inside Retail Asia

AirAsia Group’s digital arm has launched a food-delivery service in Thailand as it ramps up its non-airline business operations to mitigate falling demand for travel during the Covid crisis.

AirAsia Digital operates Super App that has already been downloaded more than 50 million times and the company says it now has 75 million people using it across Singapore, Malaysia and Thailand.

Last month, the company bought the Thai operations of Indonesian ride-hailing app Go-Jek which gave it instant market share in passenger transport and delivery services in the market.

At that time, Air Asia CEO Tony Fernandes said the company had already created a complete digital economy ecosystem. “We have successfully established over 15 different non-airline products and lifestyle services on our digital e-commerce platform in Malaysia. Now it’s time to take it to the next level. In response to overwhelming regional demand, we are setting our sights on bringing our Super App offerings to all of our key markets, following the successful rollout in Thailand.”

Other features of the app include digital motor vehicle insurance, financial services, travel, lifestyle and rewards, flight and accommodation bookings, beauty, health, and content services.

With the Thai launch this month, the Super App is offering 30,000 free meals for 30 days for users in four parts of Bangkok: Din Daeng, Chatuchak, Lat Phrao, and Huai Khwang. Partners in that program include McDonald’s, Flash Coffee and Cafe Amazon.

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