Welcome to the PRA website!

As we stand at the forefront of a dynamic and ever-evolving retail landscape, the Philippine Retailers Association remains committed to championing the growth and advancement of the country’s retail sector.

At the heart of our mission is the drive to equip Filipino retailers, from startups to industry leaders, with the tools, insights, and support they need to navigate change, embrace innovation, and elevate customer experiences. Through our programs, advocacies, and events, we continue to foster collaboration, knowledge-sharing, and excellence within the industry.

This website serves as your gateway to all things PRA – our initiatives, milestones, updates, and opportunities to engage with a vibrant community of retail professionals. I invite you to explore its many resources and discover how the PRA can help you and your business thrive in today’s competitive environment.

Together, let’s shape a more resilient, inclusive, and future-ready retail industry for the Philippines.

Alice T. Liu
President, Philippine Retailers Association
President and CEO, Golden ABC, Inc.

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The People Who Keep Rustan’s Growing

By Aira Villanueva-Vinoya, PRA Keeping employees for many years takes care, fairness,…

Retailers may see modest holiday boost as Filipino shoppers seek value

By Business World Philippine Retailers may see a modest boost in sales…

PRA Launches “The People Behind Retail” Campaign for Retail Employees’ Day 2026

By Mayan Sangil, PRA The Philippine Retailers Association invites retailers to share…

Philippine Retail Shines at APRCE Tokyo 2026

By BM Miranda, PRA TOKYO, Japan — The Philippines showcased its retail…

A Legacy to Honor, a Future to Build

By Aira Villanueva-Vinoya, PRA A family legacy comes with pride, but also…

SM Sports and Leisure invests P1-Billion to multi-sports facilities nationwide

By Inquirer.Net SM Supermalls is reinforcing its commitment to making active lifestyles…

SSI Group to open dedicated On stores under PHL distribution deal

By Business World SSI Group, Inc. has partnered with Swiss sportswear brand…

PLDT, Smart partner with Capillary to unify loyalty programs

By Manila Standard PLDT Inc. (PLDT) and its wireless subsidiary Smart Communications,…

ShopSM, Penshoppe, Bench among top Asian retailers

By Philstar Local retail powerhouses ShopSM, Penshoppe and Bench made it to…

With Every Step Forward: Hanna Casano and the Future of Zanea Shoes

By Aira Villanueva-Vinoya, PRA Relevance. Relatability. Reality. These three words emerged as…

Uniqlo opens more stores in Philippines

By Business World Fast Retailing Co., Ltd., the operator of Uniqlo, is…

Hanna Casano Carries a Family Shoemaking Legacy Forward

By Aira Villanueva-Vinoya, PRA For more than three decades, Zanea Shoes has…

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