By Inside Retail Asia
Hong Kong-based lingerie and fashion label 6ixty8ight has opened its first brick-and-mortar store in the Philippines through a franchise agreement with local fashion firm Suyen Corporation.
Occupying a 168sqm space inside Manila’s shopping complex SM Grand Central, the store is home to 6ixty8ight’s full range of lingerie, complementary sleepwear and everyday staples catering to Asian female customers. The company said the physical launch will be followed by a store and e-commerce rollout in the next five years.
“It’s been more than a year of work so we all felt very accomplished with this important milestone for the company,” said Paulino Moreno de Leon, regional MD at 6ixty8ight Southeast Asia.
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