Tuesday, February 7, 2023
Welcome to the PRA website!
As the country’s recognized organization ‘of the retailers and for the retailers’ it is our goal at the PRA to provide Filipino retailers vital and latest updates in the industry to help them advance their business strategy.
We wish that through this website, you will learn more about the organization—including our programs, initiatives, and advocacies, as well as the latest news and insights in the local and global retail scope.

— ROSEMARIE B. ONG
President, PRA & SEVP – COO, Wilcon Depot Inc.

JOIN THE BIGGEST RETAIL
TRADE ORGANIZATION IN THE PHILIPPINES!

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PRA UPDATES

Gucci’s new challenge: reigniting heat while boosting timeless appeal

By Inside Retail Asia Sabato De Sarno, newly appointed by Kering to reinvigorate its prized Gucci brand, needs to spark heat with a new direction, analysts say – a delicate...

Is 2023 the year AI will become part of every retailer’s why?

By Inside Retail Asia While Open AI’s launch of the latest iteration of ChatGPT is blowing up our LinkedIn feeds and causing speculation among the retail community, in Hong Kong...

South Korea to enable duty-free shopping without passports

By Inside Retail Asia Travelers to South Korea will now be able to purchase products at urban duty-free shops using a smartphone authentication service, without having to show their actual...

Turning your Store Operations and Retail Frontliners into transformative leaders

Last year, the retail industry experienced the surge of shoppers who went back to shopping in stores, dining in restaurants, strolling around in community spaces and malls. There were...

IGD identifies the six big retail trends of 2023

By Talking Retail Driving down costs and increasing efficiency will be the biggest priorities for retailers in 2023, says the IGD industry think-tank. Toby Pickard, the IGD’s global insight leader, said...

Marcos OKs VAT Refund Program for foreign tourists

By Philippine News Agency President Ferdinand R. Marcos Jr. has approved the Value-Added Tax (VAT) Refund Program for foreign tourists by 2024 to boost tourist arrivals in the country. In a...

Wilcon opens in Abucay

By Philstar The country’s leading home improvement and construction supplies retailer Wilcon Depot, headed by founder and chairman emeritus William Belo alongside president and CEO Lorraine Belo-Cincochan, SEVP-COO Rosemarie Bosch-Ong,...
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UPCOMING EVENTS

PRA VIDEOS

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LTR Episode 28: Conversations with Ray Alimurung, CEO, Lazada Philippines
01:09:45
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LTR Episode 27: Conversations with Rami Chahwan, BOD Member, Dominos Pizza Philippines
58:07
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LTR Episode 26: Conversations with Ishwar Chugani, CEO & Managing Director, Giordano Middle East
53:06
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LTR Episode 25: Conversations with Faraday Go, Executive Vice President, Robinsons Land Corporation
43:00
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LTR Episode 24: Conversations with Ariel Fermin, President, Max's Group
01:20:52
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49th PRA Virtual Learning Series (Dr. Tony Leachon) | December 9, 2021
01:53:08
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LTR Episode 23 (Part 2): Conversations with Margot Torres, Managing Director, McDonalds Philippines
42:38
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LTR Episode 23 (Part 1): Conversations with Margot Torres, Managing Director, McDonalds Philippines
38:34
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47th PRA Virtual Learning Series (Drs. Tony and Leonila Dans) | November 18, 2021
01:48:46
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LTR Episode 22: Conversations with Zana Busby, Founder, Zana B. Psychological Studio
58:24
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LTR Episode 21: Conversations with Roy Quejada, Group COO, Kuya J's Group
01:01:40
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LTR Episode 20: Conversations with Mark Green, Business and Leadership Growth Coach
57:16
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LTR Episode 19: Conversations with Bob Phibbs, CEO, The Retail Doctor
54:47
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LTR Episode 18: Conversations with Sarabjit Singh, Associate Partner, Mckinsey and Company
31:35
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LTR Episode 17: Conversations with Celina Matias, General Manager, Philippine FamilyMart
42:49
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27th National Retail Conference and Stores Asia Expo (NRCE) - Virtual Edition highlights
02:57
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PRA Term Report (2018-2021)
16:19
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Message from the PRA President
03:15
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LTR Episode 1: Conversations with Jennylle Tupaz, President, Ayala Malls
38:43
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LTR Episode 2: Conversations with Kevin Tan, CEO, Alliance Global Group Inc.
45:29
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LTR Episode 3: Conversations with Asil Attar, Global Fashion and Retail Industry Expert
39:28
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LTR Episode 4: Conversations with Steven Tan, President, SM Supermalls
40:27
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LTR Episode 5: Conversations with Roberto Claudio Sr. & Toby Claudio, Quorum International
01:05:39
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LTR Episode 6: Conversations with Stephane Zermatten, Managing Director, CircleSquare
01:01:46
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LTR Episode 7: Conversations with Bryan Liu, E-commerce and Business Transformation Manager, GABC
01:01:28
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LTR Episode 8: Conversations with Jimmy Thai, President & CEO, Primer Group of Companies
53:46
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LTR Episode 9: Conversations with Georg Platzer & Christian Rojkjaer
51:09
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LTR Episode 10: Conversations with Harvey Ong, COO, Alfamart Trading Philippines
55:18