Saturday, November 27, 2021
Welcome to the PRA website!
As the country’s recognized organization ‘of the retailers and for the retailers’ it is our goal at the PRA to provide Filipino retailers vital and latest updates in the industry to help them advance their business strategy.
We wish that through this website, you will learn more about the organization—including our programs, initiatives, and advocacies, as well as the latest news and insights in the local and global retail scope.

— ROSEMARIE B. ONG
President, PRA & SEVP – COO, Wilcon Depot Inc.

JOIN THE BIGGEST RETAIL
TRADE ORGANIZATION IN THE PHILIPPINES!

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PRA UPDATES

World’s largest IKEA opens in the Philippines

By Rappler Swedish furniture giant IKEA opened the doors of its largest store yet in Pasay City, Philippines, on Thursday, November 25. The first IKEA Philippines branch boasts a whopping 68,000...

7-Eleven operator trims losses as sales improve

By Business World Listed convenience store operator Philippine Seven Corp. narrowed its net loss by 7.4% in the quarter ending September to P181.1 million from P195.6 million on the back of...

Understanding the science behind consumer behavior changes – Let’s Talk Retail Episode 22

Retailers know that shoppers are the lifeblood of the business. You can redesign your stores, rearrange how you present your products, put up a website and integrate it with...

Salesforce Shares Perspectives on Omnichannel Strategy, Digital Commerce and Leadership

The Philippine Retailers Association recently held its 4th annual Retail Executive Circle on October 27, 2021. Organized in partnership with Salesforce, this year’s exclusive and by-invite only virtual event...

Retailers look to recover ‘lost’ sales in 4th quarter

By Business World The country's retail industry is still cautious about its near-term sales outlook, as consumer confidence remains tepid despite the further easing of mobility curbs in Metro Manila. Roberto S....

Channel-less Experience will define the future of Philippine retail in this 15th PRA Thought...

The pandemic’s immediate and stark economic situation triggered a challenging shrink in marketing and operations. In today’s world, SHOPPERS want a seamless combination of experiences when they enter a...

Nine Philippine Companies earn awards from UN Women and the EU for outstanding gender...

By UN Women Asia Pacific Nine Philippines-based companies championing gender equality and women’s empowerment were recognized at the 2021 Philippines Women Empowerment Principles WEPs Awards by UN Women and the...
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