Sunday, February 23, 2020
Welcome to the PRA website!
As the country’s recognized organization ‘of the retailers and for the retailers’ it is our goal at the PRA to provide Filipino retailers vital and latest updates in the industry to help them advance their business strategy.
We wish that through this website, you will learn more about the organization—including our programs, initiatives, and advocacies, as well as the latest news and insights in the local and global retail scope.

— ROSEMARIE B. ONG
President, PRA & SEVP – COO, Wilcon Depot Inc.

JOIN THE BIGGEST RETAIL
TRADE ORGANIZATION IN THE PHILIPPINES!

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PRA UPDATES

Philippines to mount ‘nationwide sale’ with virus safeguards: tourism chief

By: ABS-CBN The Philippines will hold its first ever nationwide shopping mall sale in March, seeking to lure local and foreign tourists, and with measures to prevent the spread of...

Philippine retailers flag sales drop due to coronavirus

By: ABS-CBN The Philippines' main retailers group has reported a slowdown in sales as consumers cut back on shopping and eating out due to the outbreak of a new coronavirus...

Araneta City set to open New Gateway Mall in Q4

By: Business World Araneta City (ACI, Inc.) is setting the opening of its New Gateway Mall in Quezon City by the fourth quarter after it recently topped off the eight-story...

Adopting VCA Techniques to promote Data Privacy in Retailing

By: Atty. Paul A. Santos Chairman, Philippine Retailers Association President, Picture City Republic Act 10173 or the Data Privacy Act of 2012 was enacted with the aim to protect the fundamental human...
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UPCOMING EVENTS

PRA VIDEOS

PRA Premiere Card
00:47
PRA BizCart
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The PRA Insider at the NRCE Stores Asia Expo 2019 with Wowie Wong
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The PRA Insider at the NRCE Stores Asia Expo 2019 with Terence Lok
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The PRA Insider at the NRCE Stores Asia Expo 2019 with Raphael Layosa
02:40
The PRA Insider at the NRCE Stores Asia Expo 2019 with Philippe Bautista
01:41
The PRA Insider at the NRCE Stores Asia Expo 2019 with Jay Ramirez
00:47
The PRA Insider at the NRCE Stores Asia Expo 2019 with Erwin Razon
01:24
The PRA Insider at the NRCE Stores Asia Expo 2019 with Eric de Leon
01:49
The PRA Insider at the NRCE Stores Asia Expo 2019 with Best Haputpong
01:27
The PRA Insider at the NRCE Stores Asia Expo 2019 with Albert Sarabia
00:48
PRA Membership Video
04:52
Philippine Retailers Association Video
00:55
The PRA Insider at the 26th NRCE with Albet Buddahim
04:28
The PRA Insider at the 26th NRCE with Jako De Leon & Joyce Pring
02:29
The PRA Insider at the 26th NRCE with Amor Maclang
02:28
The PRA Insider at the 26th NRCE with Nikki Baird
01:50
The PRA Insider at the 26th NRCE with Christophe Renoul
01:48
The PRA Insider at the 26th NRCE with Elysha Young
03:01
The PRA Insider at the 26th NRCE with Constantin Robertz
02:36
The PRA Insider at the 26th NRCE with Claire Boscq Scott
01:20
The PRA Insider at the 26th NRCE with George Pepes
01:54
The PRA Insider at the 26th NRCE with Charlie Clark
01:44
The PRA Insider at the 26th NRCE with Jaspal Johl
02:20
The PRA Insider at the 26th NRCE with Jesus Vega
02:04
[THE PRA INSIDER] Neuroscience of Consumer Behavior with Ben Ampil
02:36
[THE PRA INSIDER] Creating a Strong Cultural Organization thru Design Thinking with Rock Cleo
01:45
[THE PRA INSIDER] Providing Excellent Customer Experience thru Growth Mindset with JV Wong
02:37
NRCE 2019 Day 1 Highlights
01:06
[THE PRA INSIDER] What are the qualities of an outstanding Filipino retailer?
02:49
[THE PRA INSIDER] Golden ABC, Inc. Vice President for Brand Management Jeff Bascon
03:24
[THE PRA INSIDER] Jollibee Foods Corporation Founder and Chairman Tony Tan Caktiong
01:50
[THE PRA INSIDER] 21st OFR winners: What makes an outstanding Filipino retailer?
05:27
THE PRA INSIDER: PRA President Rosemarie Ong on Leadership and Tips for Aspiring Retail Leaders
03:12
THE PRA INSIDER: Retail Trainer and Consultant Francisco dela Cruz on The New Customer Expectations
03:20
THE PRA INSIDER: Mystery Shopping Success with Michelle Patel of SatisFIND
02:30
THE PRA INSIDER: Communicating Effectively in Retail with JV Wong
01:43
THE PRA INSIDER: How do eCommerce & Digitalization fare in Rural Markets?
02:58
THE PRA INSIDER: Is AI necessary in Retail? with Symphony Retail's Oscar Garcia-Velasco
04:00
THE PRA INSIDER: The Changing Landscape of Grocery Retailing with IGD's Shirley Zhu
02:45
THE PRA INSIDER: Amazon Web Services Santanu Dutt on Retail and Innovation
01:41
THE PRA INSIDER: Central Pattana's Deputy CEO Wallaya Chirathivat on The Role of Malls
02:23
THE PRA INSIDER: McCann Worldgroup Philippines Jason Cruz on Customer Service in the Digital World
00:56
THE PRA INSIDER: Nielsen Philippines Patrick Cua on Trends & Opportunities in Supermarket Business
02:07
THE PRA INSIDER: FIRA Chairman Massimo Volpe on Retail Global Situation and Opportunities
03:07
THE PRA INSIDER: Globally-recognized Author Wijnand Jongen on The Concept of Onlife Retail
01:58
THE PRA INSIDER: Linawsign Advertising Retail Solutions Director Raj Afable on Shopper Communication
01:38
THE PRA INSIDER: PASIA's Jericho del Puerto on Logistics and Supply Chain in Retail
02:39
THE PRA INSIDER: Retail Security Consultant Felipe H. Buena, Jr. on Security in Retail Stores
01:49
THE PRA INSIDER: Mober CEO and Founder Dennis Ng on Efficient Delivery Service
01:17
PCAAE honor Atty. Paul A. Santos as Ang Susi Awards 2018, "Association Board Member of the Year"
04:56
National Retail Conference & Expo wins Industry Development Award at Ang Susi Awards 2018
06:00
24th National Retail Conference and Stores Asia Expo 2017 Highlights
05:54
THE PRA INSIDER: Globe Strategy and Governance Head Ada Hernandez on Digital Touchpoints in Retail
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THE PRA INSIDER: People Ignite Chief Executive Igniter JV Wong on The Bright Brand Mindset
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25th National Retail Conference and Stores Asia Expo 2018 DAY 1 Highlights
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