Thursday, December 12, 2019
Welcome to the PRA website!
As the country’s recognized organization ‘of the retailers and for the retailers’ it is our goal at the PRA to provide Filipino retailers vital and latest updates in the industry to help them advance their business strategy.
We wish that through this website, you will learn more about the organization—including our programs, initiatives, and advocacies, as well as the latest news and insights in the local and global retail scope.

— ROSEMARIE B. ONG
President, PRA & SEVP – COO, Wilcon Depot Inc.

JOIN THE BIGGEST RETAIL
TRADE ORGANIZATION IN THE PHILIPPINES!

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PRA UPDATES

PRA Secretary General Salire hailed as Executive of the Year

Philippine Secretary General Evelyn Balmeo-Salire was recently hailed as the Executive of the Year at the 3rd APAC Association Awards, the biggest annual awards event of its kind, celebrating...

PHL e-commerce to grow fourfold by 2025 —Lazada

By: GMA News As more and more Filipinos go online the shop, the e-commerce market could grow fourfold in the next five years, according to e-commerce giant Lazada. Lazada Philippines country...

Korea’s No Brand now in PH

By: ABS-CBN News Products from Korean generic store No Brand are now available in the Philippines as they open their first store in Robinsons Galleria last November 22. Launched in 2015...

Wendy’s opens first drive-thru branch in Dagupan

By: Philstar.com Dagupan City will be the first in the country to have a drive-thru Wendy's, following the acquisition by Udenna Corp. of the 36-year old fast food joint. Aside from drive-thru...
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UPCOMING EVENTS

PRA VIDEOS

[THE PRA INSIDER] What are the qualities of an outstanding Filipino retailer?
02:49
[THE PRA INSIDER] Golden ABC, Inc. Vice President for Brand Management Jeff Bascon
03:24
[THE PRA INSIDER] Jollibee Foods Corporation Founder and Chairman Tony Tan Caktiong
01:50
[THE PRA INSIDER] 21st OFR winners: What makes an outstanding Filipino retailer?
05:27
THE PRA INSIDER: PRA President Rosemarie Ong on Leadership and Tips for Aspiring Retail Leaders
03:12
THE PRA INSIDER: Retail Trainer and Consultant Francisco dela Cruz on The New Customer Expectations
03:20
THE PRA INSIDER: Mystery Shopping Success with Michelle Patel of SatisFIND
02:30
THE PRA INSIDER: Communicating Effectively in Retail with JV Wong
01:43
THE PRA INSIDER: How do eCommerce & Digitalization fare in Rural Markets?
02:58
THE PRA INSIDER: Is AI necessary in Retail? with Symphony Retail's Oscar Garcia-Velasco
04:00
THE PRA INSIDER: The Changing Landscape of Grocery Retailing with IGD's Shirley Zhu
02:45
THE PRA INSIDER: Amazon Web Services Santanu Dutt on Retail and Innovation
01:41
THE PRA INSIDER: Central Pattana's Deputy CEO Wallaya Chirathivat on The Role of Malls
02:23
THE PRA INSIDER: McCann Worldgroup Philippines Jason Cruz on Customer Service in the Digital World
00:56
THE PRA INSIDER: Nielsen Philippines Patrick Cua on Trends & Opportunities in Supermarket Business
02:07
THE PRA INSIDER: FIRA Chairman Massimo Volpe on Retail Global Situation and Opportunities
03:07
THE PRA INSIDER: Globally-recognized Author Wijnand Jongen on The Concept of Onlife Retail
01:58
THE PRA INSIDER: Linawsign Advertising Retail Solutions Director Raj Afable on Shopper Communication
01:38
THE PRA INSIDER: PASIA's Jericho del Puerto on Logistics and Supply Chain in Retail
02:39
THE PRA INSIDER: Retail Security Consultant Felipe H. Buena, Jr. on Security in Retail Stores
01:49
THE PRA INSIDER: Mober CEO and Founder Dennis Ng on Efficient Delivery Service
01:17
PCAAE honor Atty. Paul A. Santos as Ang Susi Awards 2018, "Association Board Member of the Year"
04:56
National Retail Conference & Expo wins Industry Development Award at Ang Susi Awards 2018
06:00
24th National Retail Conference and Stores Asia Expo 2017 Highlights
05:54
THE PRA INSIDER: Globe Strategy and Governance Head Ada Hernandez on Digital Touchpoints in Retail
01:44
THE PRA INSIDER: People Ignite Chief Executive Igniter JV Wong on The Bright Brand Mindset
02:12
25th National Retail Conference and Stores Asia Expo 2018 DAY 1 Highlights
03:26