Wednesday, August 5, 2020
Welcome to the PRA website!
As the country’s recognized organization ‘of the retailers and for the retailers’ it is our goal at the PRA to provide Filipino retailers vital and latest updates in the industry to help them advance their business strategy.
We wish that through this website, you will learn more about the organization—including our programs, initiatives, and advocacies, as well as the latest news and insights in the local and global retail scope.

— ROSEMARIE B. ONG
President, PRA & SEVP – COO, Wilcon Depot Inc.

JOIN THE BIGGEST RETAIL
TRADE ORGANIZATION IN THE PHILIPPINES!

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PRA UPDATES

Great SG Sale to go online this year with ‘new norm’ shopping experience amid...

By: Channel News Asia The Great Singapore Sale (GSS) will be an online affair this year, with online deals, virtual workshops, live-streaming activities and technology like virtual reality for shoppers...

SMC’S food, beverage businesses recovering well as govt rebuilds better amid Covid-19

By: San Miguel San Miguel Corporation’s (SMC) food and beverage businesses have started to recover due largely to government efforts to re-open and boost the economy. “With the government’s easing of...

Bill protecting online customers okayed

By: Manila Standard The House of Representatives’ Committee on Trade and Industry has approved a bill creating the Electronic Commerce Bureau to protect online consumers and merchants. “This bill seeks to...

ADB: PH facing fragile recovery as number of jobless, poor rise

By: Inquirer.net Economic recovery in the near term will be slow—one that will chart the U-shape—as the country reels from the impact of the lockdown during the second quarter that...

IPOPHL Updates Enforcement Rules to Add Teeth to Online Counterfeiting, Piracy Crackdown

By: IPOPhil Continued and revitalized efforts against counterfeiting and piracy, which have continued in different modes in recent years, stood as one of the main objectives in the Intellectual Property...

Global clothing brands pull out from China market

By: Retail Asia A number of global apparel brands have decided to pull out from the China market in a bid to scale down their operations and secure cash flow...

Ortigas Malls bags 4 awards in 2020 Asia-Pacific Stevie Awards

By: Philstar Ortigas Malls was named the winner of four Bronze Stevie® Awards in the seventh annual Asia-Pacific Stevie Awards. The Asia-Pacific Stevie Awards are the only business awards program to...
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UPCOMING EVENTS

PRA VIDEOS

8th Virtual Learning Series: Aditya Utama, Industry Business Architect- Retail of SAP Southeast Asia
01:50:48
4th Virtual Learning Series: Nikki Baird, Vice President - Retail Innovation of Aptos Retail
01:21:34
7th Virtual Learning Series: Jonathan Cummings, President of Landor and Fitch
01:34:31
6th Virtual Learning Series: Lady Espinosa, Regional Insights Manager - Emerging Markets, Isentia
01:44:00
5th Virtual Learning Series: EY Singapore and SGV/EY Philippines
01:36:55
3rd Virtual Learning Series: Kaye Macaisa, Partner for Performance Improvement of SGV
01:30:28
2nd Virtual Learning Series: Stuart Jamieson, Patrick Cua & Ben Ampil
02:14:35
1st Virtual Learning Series: Jasper Evangelista, Brand Strategist and Marketing Consultant
02:25:44
PRA Premiere Card
00:47
PRA BizCart
00:46
The PRA Insider at the NRCE Stores Asia Expo 2019 with Wowie Wong
02:00
The PRA Insider at the NRCE Stores Asia Expo 2019 with Terence Lok
01:26
The PRA Insider at the NRCE Stores Asia Expo 2019 with Raphael Layosa
02:40
The PRA Insider at the NRCE Stores Asia Expo 2019 with Philippe Bautista
01:41
The PRA Insider at the NRCE Stores Asia Expo 2019 with Jay Ramirez
00:47
The PRA Insider at the NRCE Stores Asia Expo 2019 with Erwin Razon
01:24
The PRA Insider at the NRCE Stores Asia Expo 2019 with Eric de Leon
01:49
The PRA Insider at the NRCE Stores Asia Expo 2019 with Best Haputpong
01:27
The PRA Insider at the NRCE Stores Asia Expo 2019 with Albert Sarabia
00:48
PRA Membership Video
04:52
Philippine Retailers Association Video
00:55
The PRA Insider at the 26th NRCE with Albet Buddahim
04:28
The PRA Insider at the 26th NRCE with Jako De Leon & Joyce Pring
02:29
The PRA Insider at the 26th NRCE with Amor Maclang
02:28
The PRA Insider at the 26th NRCE with Nikki Baird
01:50
The PRA Insider at the 26th NRCE with Christophe Renoul
01:48
The PRA Insider at the 26th NRCE with Elysha Young
03:01
The PRA Insider at the 26th NRCE with Constantin Robertz
02:36
The PRA Insider at the 26th NRCE with Claire Boscq Scott
01:20
The PRA Insider at the 26th NRCE with George Pepes
01:54
The PRA Insider at the 26th NRCE with Charlie Clark
01:44
The PRA Insider at the 26th NRCE with Jaspal Johl
02:20
The PRA Insider at the 26th NRCE with Jesus Vega
02:04
[THE PRA INSIDER] Neuroscience of Consumer Behavior with Ben Ampil
02:36
[THE PRA INSIDER] Creating a Strong Cultural Organization thru Design Thinking with Rock Cleo
01:45
[THE PRA INSIDER] Providing Excellent Customer Experience thru Growth Mindset with JV Wong
02:37
NRCE 2019 Day 1 Highlights
01:06
[THE PRA INSIDER] What are the qualities of an outstanding Filipino retailer?
02:49
[THE PRA INSIDER] Golden ABC, Inc. Vice President for Brand Management Jeff Bascon
03:24
[THE PRA INSIDER] Jollibee Foods Corporation Founder and Chairman Tony Tan Caktiong
01:50
[THE PRA INSIDER] 21st OFR winners: What makes an outstanding Filipino retailer?
05:27
THE PRA INSIDER: PRA President Rosemarie Ong on Leadership and Tips for Aspiring Retail Leaders
03:12
THE PRA INSIDER: Retail Trainer and Consultant Francisco dela Cruz on The New Customer Expectations
03:20
THE PRA INSIDER: Mystery Shopping Success with Michelle Patel of SatisFIND
02:30
THE PRA INSIDER: Communicating Effectively in Retail with JV Wong
01:43
THE PRA INSIDER: How do eCommerce & Digitalization fare in Rural Markets?
02:58
THE PRA INSIDER: Is AI necessary in Retail? with Symphony Retail's Oscar Garcia-Velasco
04:00
THE PRA INSIDER: The Changing Landscape of Grocery Retailing with IGD's Shirley Zhu
02:45
THE PRA INSIDER: Amazon Web Services Santanu Dutt on Retail and Innovation
01:41
THE PRA INSIDER: Central Pattana's Deputy CEO Wallaya Chirathivat on The Role of Malls
02:23
THE PRA INSIDER: McCann Worldgroup Philippines Jason Cruz on Customer Service in the Digital World
00:56
THE PRA INSIDER: Nielsen Philippines Patrick Cua on Trends & Opportunities in Supermarket Business
02:07
THE PRA INSIDER: FIRA Chairman Massimo Volpe on Retail Global Situation and Opportunities
03:07
THE PRA INSIDER: Globally-recognized Author Wijnand Jongen on The Concept of Onlife Retail
01:58
THE PRA INSIDER: Linawsign Advertising Retail Solutions Director Raj Afable on Shopper Communication
01:38
THE PRA INSIDER: PASIA's Jericho del Puerto on Logistics and Supply Chain in Retail
02:39
THE PRA INSIDER: Retail Security Consultant Felipe H. Buena, Jr. on Security in Retail Stores
01:49
THE PRA INSIDER: Mober CEO and Founder Dennis Ng on Efficient Delivery Service
01:17
PCAAE honor Atty. Paul A. Santos as Ang Susi Awards 2018, "Association Board Member of the Year"
04:56
National Retail Conference & Expo wins Industry Development Award at Ang Susi Awards 2018
06:00
24th National Retail Conference and Stores Asia Expo 2017 Highlights
05:54
THE PRA INSIDER: Globe Strategy and Governance Head Ada Hernandez on Digital Touchpoints in Retail
01:44
THE PRA INSIDER: People Ignite Chief Executive Igniter JV Wong on The Bright Brand Mindset
02:12
25th National Retail Conference and Stores Asia Expo 2018 DAY 1 Highlights
03:26