Saturday, September 19, 2020
Welcome to the PRA website!
As the country’s recognized organization ‘of the retailers and for the retailers’ it is our goal at the PRA to provide Filipino retailers vital and latest updates in the industry to help them advance their business strategy.
We wish that through this website, you will learn more about the organization—including our programs, initiatives, and advocacies, as well as the latest news and insights in the local and global retail scope.

— ROSEMARIE B. ONG
President, PRA & SEVP – COO, Wilcon Depot Inc.

JOIN THE BIGGEST RETAIL
TRADE ORGANIZATION IN THE PHILIPPINES!

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PRA UPDATES

Power Mac Center commences UpTrade to Uplift program

By: Megabites.com.ph Premier Apple partner Power Mac Center in partnership with the Yellow Boat of Hope Foundation is launching its UpTrade program to provide customers an opportunity to help fellow...

Further opening of PH retail trade backed

By: Inquirer.net The Philippine Competition Commission (PCC) is supportive of the move to further open retail trade to foreign companies. However, PCC commissioner Johannes Bernabe said that lawmakers should provide a...

Duterte signs Bayanihan 2 into law

By: Inquirer.net President Duterte on Friday signed into law the Bayanihan to Recover As One Act, which provides a P165-billion economic stimulus and relief package to cushion the effects of...

House panel moves to provide more consumer protection

By: Manila Bulletin The House Committee on Trade and Industry has moved to make Republic Act (RA) No. 7581 or the Price Act of 1992 more attuned to the persisting...

Filipino shoppers shun old luxuries for enhanced home life

By: Inquirer Lifestyle Six months into the lockdown, many people have settled into a groove. They know to socially distance themselves, frequently wash their hands and use face masks whenever...

SSI targets 20% of sales to come from e-commerce

By: Business World Specialty retailer SSI Group, Inc. is keen on expanding its e-commerce platforms to contribute 20% of its sales within the next few years. In the company’s annual stockholder’s...

DTI backs Cebu online sale events

By: Philstar The Department of Trade and Industry (DTI) is supporting the conduct of online sale events to help bring back consumer confidence and revive the economy amid the coronavirus...
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UPCOMING EVENTS

PRA VIDEOS

16th Virtual Learning Series: Ben Ampil, Neuroscience Coach
01:33:26
15th Virtual Learning Series: Glenn Estrella of 917 Ventures and Winsley Bangit of Mynt (GCash)
01:59:39
14th Virtual Learning Series: Francisco T. Dela Cruz, Jr. Retail Operations Leader and CX Champion
01:53:17
12th Virtual Learning Series: Raymund Villanueva of PayMaya and Amil Azurin of PLDT Enterprise
01:21:58
11th Virtual Learning Series: JV Wong, Chief Executive Igniter of People Ignite
02:01:17
10th Virtual Learning Series: Sheila Tan & Noel Cabigting of Vigor Leadership
01:35:01
9th Virtual Learning Series: Amazon Web Services & Joseph Chan (E-Commerce Director, CMG Retail)
01:17:26
8th Virtual Learning Series: Aditya Utama, Industry Business Architect- Retail of SAP Southeast Asia
01:50:48
4th Virtual Learning Series: Nikki Baird, Vice President - Retail Innovation of Aptos Retail
01:21:34
7th Virtual Learning Series: Jonathan Cummings, President of Landor and Fitch
01:34:31
6th Virtual Learning Series: Lady Espinosa, Regional Insights Manager - Emerging Markets, Isentia
01:44:00
5th Virtual Learning Series: EY Singapore and SGV/EY Philippines
01:36:55
3rd Virtual Learning Series: Kaye Macaisa, Partner for Performance Improvement of SGV
01:30:28
2nd Virtual Learning Series: Stuart Jamieson, Patrick Cua & Ben Ampil
02:14:35
1st Virtual Learning Series: Jasper Evangelista, Brand Strategist and Marketing Consultant
02:25:44
PRA Premiere Card
00:47
PRA BizCart
00:46
The PRA Insider at the NRCE Stores Asia Expo 2019 with Wowie Wong
02:00
The PRA Insider at the NRCE Stores Asia Expo 2019 with Terence Lok
01:26
The PRA Insider at the NRCE Stores Asia Expo 2019 with Raphael Layosa
02:40
The PRA Insider at the NRCE Stores Asia Expo 2019 with Philippe Bautista
01:41
The PRA Insider at the NRCE Stores Asia Expo 2019 with Jay Ramirez
00:47
The PRA Insider at the NRCE Stores Asia Expo 2019 with Erwin Razon
01:24
The PRA Insider at the NRCE Stores Asia Expo 2019 with Eric de Leon
01:49
The PRA Insider at the NRCE Stores Asia Expo 2019 with Best Haputpong
01:27
The PRA Insider at the NRCE Stores Asia Expo 2019 with Albert Sarabia
00:48
PRA Membership Video
04:52
Philippine Retailers Association Video
00:55
The PRA Insider at the 26th NRCE with Albet Buddahim
04:28
The PRA Insider at the 26th NRCE with Jako De Leon & Joyce Pring
02:29
The PRA Insider at the 26th NRCE with Amor Maclang
02:28
The PRA Insider at the 26th NRCE with Nikki Baird
01:50
The PRA Insider at the 26th NRCE with Christophe Renoul
01:48
The PRA Insider at the 26th NRCE with Elysha Young
03:01
The PRA Insider at the 26th NRCE with Constantin Robertz
02:36
The PRA Insider at the 26th NRCE with Claire Boscq Scott
01:20
The PRA Insider at the 26th NRCE with George Pepes
01:54
The PRA Insider at the 26th NRCE with Charlie Clark
01:44
The PRA Insider at the 26th NRCE with Jaspal Johl
02:20
The PRA Insider at the 26th NRCE with Jesus Vega
02:04
[THE PRA INSIDER] Neuroscience of Consumer Behavior with Ben Ampil
02:36
[THE PRA INSIDER] Creating a Strong Cultural Organization thru Design Thinking with Rock Cleo
01:45
[THE PRA INSIDER] Providing Excellent Customer Experience thru Growth Mindset with JV Wong
02:37
NRCE 2019 Day 1 Highlights
01:06
[THE PRA INSIDER] What are the qualities of an outstanding Filipino retailer?
02:49
[THE PRA INSIDER] Golden ABC, Inc. Vice President for Brand Management Jeff Bascon
03:24
[THE PRA INSIDER] Jollibee Foods Corporation Founder and Chairman Tony Tan Caktiong
01:50
[THE PRA INSIDER] 21st OFR winners: What makes an outstanding Filipino retailer?
05:27
THE PRA INSIDER: PRA President Rosemarie Ong on Leadership and Tips for Aspiring Retail Leaders
03:12
THE PRA INSIDER: Retail Trainer and Consultant Francisco dela Cruz on The New Customer Expectations
03:20
THE PRA INSIDER: Mystery Shopping Success with Michelle Patel of SatisFIND
02:30
THE PRA INSIDER: Communicating Effectively in Retail with JV Wong
01:43
THE PRA INSIDER: How do eCommerce & Digitalization fare in Rural Markets?
02:58
THE PRA INSIDER: Is AI necessary in Retail? with Symphony Retail's Oscar Garcia-Velasco
04:00
THE PRA INSIDER: The Changing Landscape of Grocery Retailing with IGD's Shirley Zhu
02:45
THE PRA INSIDER: Amazon Web Services Santanu Dutt on Retail and Innovation
01:41
THE PRA INSIDER: Central Pattana's Deputy CEO Wallaya Chirathivat on The Role of Malls
02:23
THE PRA INSIDER: McCann Worldgroup Philippines Jason Cruz on Customer Service in the Digital World
00:56
THE PRA INSIDER: Nielsen Philippines Patrick Cua on Trends & Opportunities in Supermarket Business
02:07
THE PRA INSIDER: FIRA Chairman Massimo Volpe on Retail Global Situation and Opportunities
03:07
THE PRA INSIDER: Globally-recognized Author Wijnand Jongen on The Concept of Onlife Retail
01:58
THE PRA INSIDER: Linawsign Advertising Retail Solutions Director Raj Afable on Shopper Communication
01:38
THE PRA INSIDER: PASIA's Jericho del Puerto on Logistics and Supply Chain in Retail
02:39
THE PRA INSIDER: Retail Security Consultant Felipe H. Buena, Jr. on Security in Retail Stores
01:49
THE PRA INSIDER: Mober CEO and Founder Dennis Ng on Efficient Delivery Service
01:17
PCAAE honor Atty. Paul A. Santos as Ang Susi Awards 2018, "Association Board Member of the Year"
04:56
National Retail Conference & Expo wins Industry Development Award at Ang Susi Awards 2018
06:00
24th National Retail Conference and Stores Asia Expo 2017 Highlights
05:54
THE PRA INSIDER: Globe Strategy and Governance Head Ada Hernandez on Digital Touchpoints in Retail
01:44
THE PRA INSIDER: People Ignite Chief Executive Igniter JV Wong on The Bright Brand Mindset
02:12
25th National Retail Conference and Stores Asia Expo 2018 DAY 1 Highlights
03:26