Sunday, May 28, 2023
Welcome to the PRA website!
As the country’s recognized organization ‘of the retailers and for the retailers’ it is our goal at the PRA to provide Filipino retailers vital and latest updates in the industry to help them advance their business strategy.
We wish that through this website, you will learn more about the organization—including our programs, initiatives, and advocacies, as well as the latest news and insights in the local and global retail scope.

— ROSEMARIE B. ONG
President, PRA & SEVP – COO, Wilcon Depot Inc.

JOIN THE BIGGEST RETAIL
TRADE ORGANIZATION IN THE PHILIPPINES!

PRA UPDATES

Newly Elected Directors and Officers Inducted into PRA-Cebu Chapter

By PRA Cebu City, Philippines - The Philippine Retailers Association (PRA) - Cebu Chapter proudly announces the induction of its newly elected directors and officers during a Membership Meeting held...

DOT, PRA Collaborate on Micro Retail Tourism 2.0: Igniting Essential Innovations and Product Enhancements

By PRA The Department of Tourism (DOT) and the Philippine Retailers Association (PRA) joined forces to formalize their commitment to the implementation of Micro Retail Tourism 2.0: "Essential Innovations and...

The Power of Women in Retail – 29th NRCE

The Philippine Retailers Association (PRA) is proud to present the 29th National Retail Conference and Expo (NRCE) 2023 - the biggest and most significant event in the country that...

Love, Bonito mulls opening first Philippine store

By Philstar “Next year. Stay tuned!” Such was how Dione Song, the young Chief Executive Officer (CEO) of rising Asian clothing label Love, Bonito teased when asked if they have plans...

Inflation seen as drag on retail industry recovery

By BusinessWorld The retail recovery is being hindered by high inflation, which is causing consumers to carefully consider their purchases, an industry group said. Paul A. Santos, Philippine Retailers Association chairman,...

Outstanding Filipino Retailers (OFR) Awards Returns with a Special Edition, Honoring Resilient Retailers Amidst...

The prestigious Outstanding Filipino Retailers (OFR) Awards, after three-year hiatus due to the pandemic, is making a remarkable comeback with a special edition in 2023. Organized by the Philippine...

Rosemarie B. Ong, Wilcon Depot Inc.’s COO and PRA President, Honored with Manila Times’...

By PRA Rosemarie B. Ong, the esteemed Senior Executive Vice President and Chief Operating Officer of Wilcon Depot Inc., and the current President of the Philippine Retailers Association (PRA)...
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UPCOMING EVENTS

PRA VIDEOS

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LTR Episode 28: Conversations with Ray Alimurung, CEO, Lazada Philippines
01:09:45
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LTR Episode 27: Conversations with Rami Chahwan, BOD Member, Dominos Pizza Philippines
58:07
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LTR Episode 26: Conversations with Ishwar Chugani, CEO & Managing Director, Giordano Middle East
53:06
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LTR Episode 25: Conversations with Faraday Go, Executive Vice President, Robinsons Land Corporation
43:00
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LTR Episode 24: Conversations with Ariel Fermin, President, Max's Group
01:20:52
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49th PRA Virtual Learning Series (Dr. Tony Leachon) | December 9, 2021
01:53:08
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LTR Episode 23 (Part 2): Conversations with Margot Torres, Managing Director, McDonalds Philippines
42:38
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LTR Episode 23 (Part 1): Conversations with Margot Torres, Managing Director, McDonalds Philippines
38:34
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47th PRA Virtual Learning Series (Drs. Tony and Leonila Dans) | November 18, 2021
01:48:46
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LTR Episode 22: Conversations with Zana Busby, Founder, Zana B. Psychological Studio
58:24
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LTR Episode 21: Conversations with Roy Quejada, Group COO, Kuya J's Group
01:01:40
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LTR Episode 20: Conversations with Mark Green, Business and Leadership Growth Coach
57:16
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LTR Episode 19: Conversations with Bob Phibbs, CEO, The Retail Doctor
54:47
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LTR Episode 18: Conversations with Sarabjit Singh, Associate Partner, Mckinsey and Company
31:35
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LTR Episode 17: Conversations with Celina Matias, General Manager, Philippine FamilyMart
42:49
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27th National Retail Conference and Stores Asia Expo (NRCE) - Virtual Edition highlights
02:57
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PRA Term Report (2018-2021)
16:19
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Message from the PRA President
03:15
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LTR Episode 1: Conversations with Jennylle Tupaz, President, Ayala Malls
38:43
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LTR Episode 2: Conversations with Kevin Tan, CEO, Alliance Global Group Inc.
45:29
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LTR Episode 3: Conversations with Asil Attar, Global Fashion and Retail Industry Expert
39:28
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LTR Episode 4: Conversations with Steven Tan, President, SM Supermalls
40:27
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LTR Episode 5: Conversations with Roberto Claudio Sr. & Toby Claudio, Quorum International
01:05:39
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LTR Episode 6: Conversations with Stephane Zermatten, Managing Director, CircleSquare
01:01:46
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LTR Episode 7: Conversations with Bryan Liu, E-commerce and Business Transformation Manager, GABC
01:01:28
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LTR Episode 8: Conversations with Jimmy Thai, President & CEO, Primer Group of Companies
53:46
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LTR Episode 9: Conversations with Georg Platzer & Christian Rojkjaer
51:09
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LTR Episode 10: Conversations with Harvey Ong, COO, Alfamart Trading Philippines
55:18