(Source: Inside Retail Philippines | 2 December 2016)
7-Eleven Philippines is upscaling its outlets with its new Store of the Future 2nd Generation (SOF2) design concept in a bid to offer a better shopping experience including in-store dining.
Licensee Philippine Seven Corporation (PSC) says all its outlets will soon have a changed ambience to reflect each store’s local character. The SOF concept launched in 2012, and in its second iteration the vision is to upgrade the shopper experience.
Under the SOF1 design concept, one base typical design was being used for all stores, but with SOF2 there is more flexibility.
“SOF2 is not intended to be drastic – we just provide new amenities, like a common toilet, services like ATM and Wi-Fi, and an upgraded dining area,” says PSC business development manager Francis Medina.
“For products, we have new coffee variants, self-service City Blends and Prima Coffee. Bill payments are more reliable and efficient thanks to the new CLIQ machine. A signage has also been introduced.”
There are three design concepts under SOF2, mainly to adapt to such factors as the vicinity, social economic community and cultural history.
For instance, the Institutional Concept is applied mostly to stores within heritage sites or locations that showcase specific Filipino cultures and traditions. An example are the 7-Eleven Intramuros stores in the Ferlaw Building of the Manila Cathedral and OWWA Building which preserve the Hispanic-style facade.
For stores near schools, the Hip Modern Concept offers colorful elements to attract students, such as the 7-Eleven prototype in Padre Faura in Ermita Manila.
For 7-Eleven stores in residential, commercial and even transit sites, the Industrial Concept is adapted. This blends hip design with straightforward materials to make the store ideal as a meet-up place, an example being the store in LRT Buendia, Pasay.
Other features introduced in the SOF2 design include architectural elements such as symmetrical and asymmetrical designs, different textures and materials to differentiate the dining and selling areas, and color coordination.
Sustainable technology is also a key consideration. All lighting fixtures are LED for energy and cost efficiency, while equipment such air-conditioning units and chillers all have inverter technology.