(Source: Inside Retail Asia | July 7, 2017)
Travel site TripAdvisor China has partnered with five retail groups in Thailand to further enhance the shopping experience for Chinese tourists in Bangkok.
TripAdvisor says Chinese travelers show more interest in visiting Thailand than any other inbound market. Chinese users of its website continue to grow year-on-year by 56 percent. During the June-to-August shopping period, the growth in inbound interest is growing year-on-year by 84 percent, says TripAdvisor.
Meanwhile, the retail partnership has been designed specifically for the free, independent traveler from China. With a tendency to seek information on their mobile devices while travelling, users of TripAdvisor’s Chinese domain are being offered a Bangkok shopping category via mobile web or app.
As well as discounts and promotions, users can access floor maps, brand directories and curated shopping guides provided by the Central Group, King Power, Siam Piwat Group, Terminal 21 and The Mall Group.
“Bangkok is one of the leading shopping capitals of the world and continues to be a top destination for the Chinese,” says TripAdvisor Asia Pacific senior director of partnerships Aaron Hung.
“We’re pleased to extend our tourist promotions of special discounts and tax refunds to TripAdvisor’s Chinese users, and we hope to welcome more Chinese shoppers in our stores especially at Central Chidlom and Zen@Central World,” says Central marketing executive Piyawan Leelasompop.
Promotions executive Jiraporn Srisa-an at Siam Piwat Group says the mall group is also offering TripAdvisor’s Chinese users with exclusive privileges such as a tourist platinum discount card for Siam Paragon Department Store and for participating brands in Siam Paragon, Siam Center, and Siam Discovery, as well as a gift voucher.
“We’ve tailored promotions exclusively for TripAdvisor’s Chinese users who shop at Terminal 21 Asok,” says Terminal 21 MD Prasert Sriuranpong. These include a dining card and a Posh bag.