(The Standard | November 10, 2017)
Toby’S Sports, the largest multi-brand sports retailer in the Philippines, recently introduced a new store concept that transforms the customer experience in a streamlined, modern retail space as part of its efforts to continuously elevate its stores to match global standards.
The revamped store, dubbed the ‘Elite’ concept, focuses on improving the customer’s buying journey with distinct sections for Men, Women and Kids, and is then divided by the specific sports categories, namely Basketball, Running, Training, Fitness, Watersports, Team Sports, Outdoor and Martial arts. This makes it easy for customers to select all their gears for their intended sport or activity in one area. Each area is merchandised with well-curated selection of products from the world’s best sports brands. Life-size mannequins, colorful graphics and digital displays adorn each section, showing off the latest technologies and equipment in each sport category. Each section is also staffed by knowledgeable and passionate sports specialists who provide can provide helpful advice for any type of athlete or skill level.
“We have managed to stay ahead all these years by continuously looking for ways to improve our stores, our product offerings and how we serve our customers. In this new store concept, the design team at Toby’s Sports set out to create a store that embodies our passion for sports, and at the same time elevate the overall look and customer experience to global standards,” said Toby Claudio, President of Quorum International Inc., the parent company of Toby’s Sports.
The new store design concept was first introduced in its stores in SM Megamall, Greenhills and UP Town Center to overwhelmingly positive feedback. Toby’s Sports has since opened two more stores that follow the new concept, the latest of which is a 150-sqm store in Gateway Mall in Cubao, just a stone’s throw away from the legendary Araneta Coliseum, allowing Toby’s Sports to cater to sports fans that visit the area regularly.
“One of our greatest strengths as a retailer is having conveniently-located stores, being present in most of the major malls in the country. We now have over 50 stores that cater to millions of Filipinos nationwide, and the growth does not stop here. We have even bigger plans next year as we celebrate our 40th year anniversary that will surely excite our customers and further solidify our place as the number one multi-brand sports retailer in the country,” Claudio said.
Toby’s Sports is also set to re-open its SM City San Pablo branch in Laguna under the new concept store design this month, and plans to spend over P50M to renovate more of its stores to follow the new design in the coming year.
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