(Source: Inside Retail Asia | July 10, 2018)
According to a statement released by the brand, Starbucks’ focus on adapting to consumer trends has led it to take notice of the “tremendous momentum” of the global movement to eliminate plastic straws.
“Going strawless is the right thing to do for our environment, our partners and our business,” the statement read.
The brand plans to introduce strawless lids and alternative-material straws in its 28,000+ stores around the world. The lids are already available in more than 8000 stores throughout North America for certain menu items. Straws made from alternative materials will soon be available on request for its Frappuccino beverages.
Starbucks is the largest food and beverage retailer to make such a commitment, which will eliminate more than 1 billion plastic straws per year from Starbucks stores.
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