(Source: Malaya Business Insight| September 5, 2017)
Sports Central’s new Adidas Home Court Concept Store at the Ground Floor of the SM Megamall A brings together innovative design and innovative retail.
The 279- square meter new store is designed as a retail space where consumers can experience the excitement and thrill of the game, and feel the energy of the fans. Customers are welcomed by a bold and distinctive Arena Facade, similar to the entry points of many sporting venues for Adidas. Window displays let customers know the latest campaigns of the brand.
The heart of the store is what Adidas calls “the Shoebase at Centerfield”, the prime spot where customers can check out the latest footwear across all sport categories in different formats.
The concourse, surrounding the Shoebase, is where Adidas categories and sub-brands set up shop and engage with consumers. Instead of flashy designs, wall fixtures are simple metallic frames that leave the products to stand out on its own.
Another highlight is the Team Room, a themed changing area that elevates the fitting experience with a team locker room vibe allows customers to feel like they’re part of the team. They are certainly in good company, as it also features Adidas key athletes like Caroline Wozniacki, Damian Lillard and James Harden and their journey from their humble beginnings, giving consumers a deeper connection with and understanding of Adidas.
The new Adidas Home Court Concept Store is a sports lover’s s dream destination with its wide selection of the trendiest and most complete original athletic footwear, sports apparel, and accessories.
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