(Source: Inside Retail Asia | 15 February 2017)
Asian home-furnishings brand Simply Modular has opened its first store in the Philippines.
Located on the ground floor of SMDC M Place in Quezon City, the store will be followed by more branches this year, says the company.
Simply Modular is already established in Hong Kong, Japan and Korea. Its products are already available at Condofit by Space Creation, in the SM North Interior Zone Building, and through its online store.
Simply Modular has established a partnership with SMDC to establish outlets in retail areas below SMDC condos.
Customers assemble their furniture pieces themselves from connectable panels that are versatile enough to be reconfigured or resized. No tools are needed for assembly. All parts are made from ABS plastic, making them waterproof, termite-proof and rust-proof. No finishing is needed as the panels are available in a variety of colors.