(Source: Inside Retail Asia | 24 March 2016)
A new Ray-Ban Manila pop-up store is the eyewear brand’s first in Asia.
The pop-up, at the Greenbelt shopping centre in Makati, will showcase the Ray-Ban Aviators range.
Originally designed for US military pilots in 1937, Ray-Ban Aviators is one of the leading global brands in the premium eyewear category.
“We’re trying to recreate everything here in the Philippines. We’re the first (in Asia) from Ray-Ban,” Vincent Teotico, Ray-Ban’s assistant marketing manager, told Manila Bulletin.
The Ray-Ban Hub – the first flagship store in New York City inspired the Pop-Up Concept Store, both having an urban feel, with neon lights and fun activities inside.
Asked about setting up a permanent store in the Philippines, Teotico said this would be possible depending on the turnout of their latest move in the Philippine market.
Ray-Ban’s Pop-Up Concept Store will only be around until July on the ground floor of Greenbelt 5 in Ayala Center, Makati City. Ray-Ban products are also available at optical stores such as Eye Society outlets in Jupiter St and SM Aura in BGC.