(December 18, 2018)
Retail employees get the spotlight on a special day made for them, as their companies join the world wide celebration of the first-ever Retail Employees Day (RED) in the Philippines last December 12.
Promoted in the country by the Philippine Retailers Association, RED’s first year has received positive feedback and a good number of participation from members who showed their gratefulness to respective employees in their own special way.
RED was started in India in 2011 by the Trust for Retailers & Retail Associates of India (TRRAIN), and widely spread to different parts of the world with 700 brands and six million employees participating. It has been celebrated in different parts of the globe, with largest participation in India, Turkey, and United Arab Emirates.
The celebration seeks to encourage employers as well as customers to recognize the efforts of retail employees across the country. The day also aims to create awareness among retail employees the significant role they play in the lives of the customers and in the business they serve.
Companies who joined the celebration thanked their employees in various ways such as by organizing a special event graced by the company heads who expressed thanks to their front liners, giving away memorabilia like t-shirts and pins as well as certificate of appreciation; providing free treats and tokens; and live band performances, which surprised unexpected employees.
The PRA encourages retail companies to make this a yearly tradition as a way of thanking their employees and fostering a harmonious relationship between them and their personnel.
If you have celebrated RED in your company, please send your photo and/or video documentation to PRA Secretariat’s Ms. Mayan Sangil (email@example.com) and tag us in your FB posts, so we can share our gratefulness to all retail employees.
You may also use the hashtags #PRARetailEmployeesDay #RetailEmployeesDay along with your own hashtags.