NZ’s Epiphany Cafe eyes Asian expansion

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(Source: Inside Retail Philippines | March 15, 2018)

A rural New Zealand donut maker is set to expand into Asia, initially targeting the Philippines, Indonesia, Malaysia and Singapore.

Epiphany Cafe started just two years ago as a single family-owned store in the Waikato city of Hamilton, in the heart of New Zealand’s largest dairy-farming region. Since then it has expanded to five stores in Auckland and Hamilton under a franchise model it is now looking at expanding into other New Zealand towns and cities before heading offshore.

We believe there is a need we can fulfil in Asia,” GM for sales and marketing, Suzanne Gaier, said in an interview published on Stuff.co.nz.

Gaier hopes to have the first Asian stores operating within 12 to 24 months.

“Our idea is also to bring our core staff members from New Zealand into Asia and inject Kiwiana that way too. The whole idea is to take our Kiwi brand over there and be the Fonterra of sweet treats… as well as provide Kiwi expats with a little slice of home.”

Epiphany Cafe developed its donut recipe over six months and now boasts 29 flavours regularly rotated.

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