1 One Industry, One Voice
There is strength in numbers. As spokesman for the retail industry, the PRA has been in the forefront of major issues and concerns that impact on the retail sector. Over the years, the PRA has stimulated discussions or official action on many issues, including the extended mall hours, port congestion, music copyright issue, contractualization issue, gift certificate issues, liberalization of the retail trade, among others. Thru this representation, issues are brought to the attention of relevant agencies, public and private, for discussion and/or resolution.
2 Industry Recognition
PRA’s role as the “pulse and voice of the retail industry” ensures that the interests of the members of the retail sector are amply represented. This is plainly manifested in a number of important government and private sector councils where PRA’s representation has been requested, e.g the Oversight Committee on Duty Free, the Retailers Council of the Philippines, Philippine Article Numbering Council (PANC), Council to Combat Counterfeiting and Piracy of Patents, Copyrights and Trademarks (COMPACT), among others.
3 Professionalization of the Retail Industry
The PRA is committed to the professionalization of the retail industry. This effort is evident in its various tie-ups and joint undertakings with the academe in the conduct of retail management courses, among them with the De La Salle University-College of St. Benilde, the University of Asia and the Pacific, and the Asian Institute of Management. It is also working with the Pamantasan ng Makati, and the Lyceum of the Philippines in the conduct of baccalaureate courses in retail management.
4 Encouraging the growth of “World Class Retailers”
The PRA believes that the Filipino retailer has all the makings of a world-class retailer at par with the world’s best. The annual “Search for Outstanding Filipino Retailers” and the “Store Designers of the Year” are two major competitions that seek to recognize Filipino retailers who have epitomized the model of a successful retailer in terms of growth and good ethical business practices, and those who have excelled in store design and visual merchandising, respectively.
5 Seminars, Conferences and Programs for Professional Development
The PRA regularly conducts Retail Excellence Seminars, workshops, and other relevant training programs to upgrade the knowledge, skills and competencies of retailers. On top of this, the PRA organizes the annual National Retailers Conference and Stores Asia Expo (NRCE) — the biggest focused and dedicated retail industry event in the country — where the latest trends and developments in the industry are discussed. This is complemented by Stores Asia, an exhibition of the latest tools for global retailing.
Aside from its dynamic composition of key players in the retail industry—retailers, wholesalers, distributors, suppliers, manufacturers, the PRA is also affiliated with other large influential business organizations like the Philippine Chamber of Commerce and Industry (PCCI); the Employers Confederation of the Philippines (ECOP); and is part of the regional retail aggrupation known as the Federation of Asia-Pacific Retailers Associations (FAPRA), composed of the recognized national retail association of each member country . These national and international affiliations provide local retailers the unlimited benefits of being connected to the globalized world of business and retailing.
7 Access to Industry Information
Information is an indispensable tool in business. Access to a rich resource of information from various sources, not otherwise accessible, can help your business gain that competitive edge over your competitors. PRA maintains a growing Library and Databank of reading materials, books, magazines, and references—local and foreign–on retailing and allied industries, which is open to PRA members for free and to the public for a token research fee. The PRA also regularly issues circulars on industry updates (laws, regulations, ordinances, etc) affecting the retail industry, in particular, and business in general.
The PRA publishes a number of specialized publications to cater to the different needs of its members. The quarterly “Philippine Retailing” newsletter is the official publication of PRA. It serves as a conduit of information on the latest news and developments in the industry and the activities of the association.
9 Making the Philippines as the “New Shopping Capital of Asia”
The PRA together with the Department of Tourism (DOT) is working towards making the Philippines as the New Shopping Capital of Asia thru different projects and programs such as the Philippine Shopping Festival.
In support of the other tourism promotional efforts of the DOT, the PRA also encourages its members to support and participate other similar endeavors such as the Balikbayan Cards and Visit Philippines 2015 among others.
10 Prestige and Opportunities for Community Service
Finally, there is the unquantifiable benefit of enjoying the prestige of being part of a strong and militant group, which can support you and stand behind you should you ever find yourself needing help.
There are also unlimited opportunities for its members to provide community service where it is needed most through the PRA’s civic projects such as the conducting a Photo Exhibit fundraising event, Kisapmata para sa Pag-Asa, for the victims of the Typhoon Yolanda.
At PRA, our ONLY business is helping your business GROW