World is ready for Asian brand, says 19th NRCE keynote speaker
Filipino entrepreneurs can well take advantage of a global readiness for the “Asian brand.”
This is the compelling insight of Mr. Martin Roll, who, together with Jollibee’s Tony Tan Caktiong, who is also the NRCE’s Guest of Honor, will keynote the country’s biggest retail conference, the 19th National Retail Conference and Stores Asia Expo (19th NRCE) to be held on August 11 to 12 at the SMX Convention Center. The NRCE is supported by PLDT Business Solutions, SM Shoemart, Banco de Oro and Penshoppe.
Roll stated that the rise of the Asian middle class and the unfolding of the Asian myth among people of the West are among reasons behind this opportunity to grow distinct markets which go for the Asian brand. Roll was recently in town to begin a series of pre-conference visits.
In a media encounter, together with Mr. Bernie Liu, chairman of Golden ABC and president of the Philippine Retailers Association, he emphasized that a vital element must come to play to enable the Asian brand to take its rightful place among the world’s list of successful brands – the elevation of the chief marketing executive’s role in management.
“People try to build brands from the bottom,up. Brand building is a top to bottom exercise,” he said. As such, he said, the challenge of brand building must permeate through all levels because upholding of the brand is carried out in all processes and systems that the company undertakes.
As a classic example, he cited the case of Singapore Airlines which is one of the world’s most successful airlines. “It operates on a good promise that it delivers on. Great technology, great service. That is what Singapore Airlines is all about.”
Sectors which can be conquered by the Asian brand, he said, include information technology, banking and finance, cosmetics, hospitality, fashion and food.
Roll’s enchantment with Asia sprung early on during his years as an advertising executive. With an MBA from the INSEAD, his career path propelled him to another stage, business mentoring to top executives and corporate boards on creating successful and competitive business strategies.
His book, “Asian Brand Strategy”, was named Best Global Business Book of 2006. His most recent work, “Rise of Asian Brands”, demonstrate his deep understanding of Asian affairs.
The 19th NRCE is organized by the Philippine Retailers Association (tel: 6874180/ 6874181 *
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) and is themed “The Roadmap to Retail Growth in the New Decade”. It will feature industry thought leaders and innovators who will share their expertise to an expected audience of more than 600 retail and business decision-makers. PRA’s website, www.philretailers.com, details out 19th NRCE feature topics on retail innovation, social media, sustainable retailing, entrepreneurship, luxury retailing, HR best practices, wealth management in retail, shopper insights and other aspects that lend information on creating this roadmap.
Experts see 2010 as a turnaround year, with the global economic slowdown of 2009 winding down. Consumer confidence has improved and people are ready to spend again. In a post-crisis landscape, businesses are rethinking business fundamentals and charting a new road map.
Roll also noted that, today, Asian business can benefit from the return from the West of many competent Asian managers. “Many of them are coming home to Asia. They have high levels of competency and have acquired important knowledge of the business ways of the West. This is a good development for Asia.”
“The world is now aware that Asia has much to offer.” The Asian brand rests on the power of the Asian story, its myth which is very captivating, Roll said.
Martin Roll Business & brand strategist
Martin Roll is a world-renowned thought-leader on value creation through brand equity driven by tremendous global experience and insights. He facilitates business leaders and organizations to think bold for future strategies. By focusing on building and managing successful businesses through iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.
Martin Roll delivers the combined value of an experienced international business strategist and senior advisor to corporate boards and marketing executives of the world’s largest companies including many corporations in Asia. He brings more than 20 years of management experience. Martin Roll holds an MBA from INSEAD.
Martin Roll is not only a highly accomplished speaker and presenter but as well a talented and well trained moderator of panel discussions and roundtables. He is a valuable contributor to any senior management discussion on the subject of leadership, innovation, growth, organizational excellence and brand equity, its close link to management and how it drives outstanding performance through shareholder value.
He strides the industry-academia continuum and delivers superior value to his global audiences. Every year, he travels 500.000 miles on all continents and speaks at more than 100 global top-level conferences. He is also a frequent guest lecturer at INSEAD, Nanyang Business School, CEIBS and several other global business schools.
Martin Roll is the author of the global bestseller Asian Brand Strategy, a very compelling book of frameworks for Asian branding and the winning formula for any boardroom. Asian Brand Strategy was named “Best Global Business Book” by Strategy+Business magazine.
Martin Roll is currently writing two new global management books. The first one will look at the important interface between branding, leadership and strategy, and the role of the CEO. The second will discuss the role and position of the Chief Marketing Officer in management, which is set to change dramatically in the future.
PRA holds first ever CX Blueprint Seminar
The Philippine Retailers Association (PRA), the national organization of retailers and suppliers / service providers in the country, teams up with People Ignite for the first-ever CX (Customer “Xperience”) Blueprint seminar-workshop, with People Ignite Chief Executive Igniter JV Wong as lead facilitator. Retailers and top-level retail professionals joined the event to learn the latest trends in delivering the ultimate customer service experience and help them prepare their CX blueprint for their companies to replicate. Be a member of PRA and learn more about PRA’s programs to help retailers grow their business. Contact PRA @ 687-4180.
Bangko Sentral ng Pilipinas (BSP) Deputy Governor Diwa Guinigundo (inset) was the keynote speaker at the 1st Quarter General Membership Meeting of the Philippine Retailers Association (PRA) held at the Crowne Plaza Hotel recently. The PRA is the national organization of retailers, mall operators and service providers in the country. BSP Dep Gov. Guinigundo presented the agency’s economic outlook for 2010 and briefed retailers on the challenges and opportunities in the new decade. The PRA (tel: 6874180/4181 * www.philretailers.com) quarterly general membership meeting is a venue for members to gain valuable information about the industry, network with industry partners, honor active members and meet new ones who are inducted during the said event.
The Philippine Retailers Association (PRA), the national organization of retailers and services providers in the country, conducted a seminar on “Sales Promo 2.1: A DTI Guide and Updates on Conducting Sales Promotions Campaigns” with DTI NCR Dir. Gracia Soller (inset) as resource speaker. Director Soller provided PRA members with a review and updates of the DTI guidelines to ensure a more efficient and smooth conduct of sales promo campaigns. The seminar is part of the PRA’s regular programs to help member retailers access relevant information to help their business operations.
