World is ready for Asian brand, says 19th NRCE keynote speaker
Filipino entrepreneurs can well take advantage of a global readiness for the “Asian brand.”
This is the compelling insight of Mr. Martin Roll, who, together with Jollibee’s Tony Tan Caktiong, who is also the NRCE’s Guest of Honor, will keynote the country’s biggest retail conference, the 19th National Retail Conference and Stores Asia Expo (19th NRCE) to be held on August 11 to 12 at the SMX Convention Center. The NRCE is supported by PLDT Business Solutions, SM Shoemart, Banco de Oro and Penshoppe.
Roll stated that the rise of the Asian middle class and the unfolding of the Asian myth among people of the West are among reasons behind this opportunity to grow distinct markets which go for the Asian brand. Roll was recently in town to begin a series of pre-conference visits.
In a media encounter, together with Mr. Bernie Liu, chairman of Golden ABC and president of the Philippine Retailers Association, he emphasized that a vital element must come to play to enable the Asian brand to take its rightful place among the world’s list of successful brands – the elevation of the chief marketing executive’s role in management.
“People try to build brands from the bottom,up. Brand building is a top to bottom exercise,” he said. As such, he said, the challenge of brand building must permeate through all levels because upholding of the brand is carried out in all processes and systems that the company undertakes.
As a classic example, he cited the case of Singapore Airlines which is one of the world’s most successful airlines. “It operates on a good promise that it delivers on. Great technology, great service. That is what Singapore Airlines is all about.”
Sectors which can be conquered by the Asian brand, he said, include information technology, banking and finance, cosmetics, hospitality, fashion and food.
Roll’s enchantment with Asia sprung early on during his years as an advertising executive. With an MBA from the INSEAD, his career path propelled him to another stage, business mentoring to top executives and corporate boards on creating successful and competitive business strategies.
His book, “Asian Brand Strategy”, was named Best Global Business Book of 2006. His most recent work, “Rise of Asian Brands”, demonstrate his deep understanding of Asian affairs.
The 19th NRCE is organized by the Philippine Retailers Association (tel: 6874180/ 6874181 *
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) and is themed “The Roadmap to Retail Growth in the New Decade”. It will feature industry thought leaders and innovators who will share their expertise to an expected audience of more than 600 retail and business decision-makers. PRA’s website, www.philretailers.com, details out 19th NRCE feature topics on retail innovation, social media, sustainable retailing, entrepreneurship, luxury retailing, HR best practices, wealth management in retail, shopper insights and other aspects that lend information on creating this roadmap.
Experts see 2010 as a turnaround year, with the global economic slowdown of 2009 winding down. Consumer confidence has improved and people are ready to spend again. In a post-crisis landscape, businesses are rethinking business fundamentals and charting a new road map.
Roll also noted that, today, Asian business can benefit from the return from the West of many competent Asian managers. “Many of them are coming home to Asia. They have high levels of competency and have acquired important knowledge of the business ways of the West. This is a good development for Asia.”
“The world is now aware that Asia has much to offer.” The Asian brand rests on the power of the Asian story, its myth which is very captivating, Roll said.
Martin Roll Business & brand strategist
Martin Roll is a world-renowned thought-leader on value creation through brand equity driven by tremendous global experience and insights. He facilitates business leaders and organizations to think bold for future strategies. By focusing on building and managing successful businesses through iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.
Martin Roll delivers the combined value of an experienced international business strategist and senior advisor to corporate boards and marketing executives of the world’s largest companies including many corporations in Asia. He brings more than 20 years of management experience. Martin Roll holds an MBA from INSEAD.
Martin Roll is not only a highly accomplished speaker and presenter but as well a talented and well trained moderator of panel discussions and roundtables. He is a valuable contributor to any senior management discussion on the subject of leadership, innovation, growth, organizational excellence and brand equity, its close link to management and how it drives outstanding performance through shareholder value.
He strides the industry-academia continuum and delivers superior value to his global audiences. Every year, he travels 500.000 miles on all continents and speaks at more than 100 global top-level conferences. He is also a frequent guest lecturer at INSEAD, Nanyang Business School, CEIBS and several other global business schools.
Martin Roll is the author of the global bestseller Asian Brand Strategy, a very compelling book of frameworks for Asian branding and the winning formula for any boardroom. Asian Brand Strategy was named “Best Global Business Book” by Strategy+Business magazine.
Martin Roll is currently writing two new global management books. The first one will look at the important interface between branding, leadership and strategy, and the role of the CEO. The second will discuss the role and position of the Chief Marketing Officer in management, which is set to change dramatically in the future.
The NRCE is the biggest and most important event in the Philippine retail industry, as it draws together more than 600 retail owners, top-level retail executives, and industry suppliers.
For the last 18 years, NRCE’s 2-day conference and 3-day exhibit, has served as the venue for productive networking and updates on the latest developments in the local and international retail scene, and established itself as an institution for discussion of issues and concerns affecting the industry. The conference boasts of noted industry experts, both foreign and local, as speakers, and an international mix of participants.
Stores Asia Expo 2010
Side by side with the conference is the only focused and dedicated retail suppliers’ exhibition billed as “Stores Asia Expo” where a select group of suppliers to the retail industry are expected to showcase the latest “Tools and Solutions for Global Retailing”
The 19th NRCE guarantees:
Information-packed educational sessions;
Discussions of best practices and new technologies;
Tips to improve existing operations and grow profits;
Networking opportunities with retailers and leading business partners;
And an Exhibit hall bursting with services and solutions to improve your business and operations!
The 19th NRCE is the event for retail executives and decision-makers who want to learn and network with the big names in the retail industry! EVERYONE in the retail leadership – from CEOs, presidents, directors, managers and business partners – will benefit from the knowledge gained and the huge networking possibilities.
Who should attend: the 19th NRCE is the prime source of up-to-date retail information for the country’s top CEOs/COOs/owners of retail establishments; retail executives and professionals; retail management consultants; commercial/shopping center developers and managers; manufacturers/suppliers and service providers to the retail industry; merchandisers; store designers; marketing professionals; business development managers; retail IT professionals; and all those interested in the growing retail industry.
19th NRCE Organizing Committee
Mr. Frederick D. Go
Overall Chairman, 19th NRCE
President, Robinsons Recreation Corp.
Ms. Rowena M. Tomeldan
Chairperson, 19th NRCE Conference & Program Committee
Vice President / COO, Ayala Malls Group
Ms. Cathy R. Bengzon
Chairperson, 19th NRCE Program Committee
Senior Division Manager, Ayala Malls Group
Mr. Dino A. Sagun
Chairman, 19th NRCE Sponsorship Committee
Vice President - Sales, Golden ABC (Penshoppe)
