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“Recognizing the country's retailers who have epitomized the model of a successful retailer in terms of growth and good ethical practices"
The PRA believes that the Filipino retailer has all the makings of a world-class retailer. Launched in 1997, the OFR is a collaboration of the Philippine Retailers Association (PRA) and the Department of Trade and Industry (DTI). It was a thoughtful move by the private sector in the face of retail liberalization which opened the Philippine market to foreign retailers. The perceived threat by local retailers turned to opportunity as more retailers heeded the call to raise the bar of local retailing. They responded by investing in training, technology and adopting world class-standards and best practices for their organization.
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The new millennia saw a boom in shopping center development which led the PRA to create the Shopping Center of the Year Award in 2002. This was added to the OFR Awards in recognition of Philippine world-class retail/shopping centers that promote the growth and development of the industry.
In 2006, recognizing the rise of regional retail development, PRA added to its roster of awards the category of Regional Retailer and Regional Shopping Center of the Year. This in turn honored the best retailers and shopping center developers outside of Metro Manila as they were able to stand at par with their peers in Metro Manila.
Through its recognition of world-class Filipino retailers, the award has, and continues to foster the growth and development of the Philippine retail industry. Each year it raises its bar a notch higher as more and more Filipino retailers are able to hurdle the challenges of innovation and globalization
The Philippine Retailers Association and the Department of Trade and Industry launched the Search for OUTSTANDING FILIPINO RETAILERS 2010. The award now on its 14th year, seeks to encourage Filipino retailers to adopt world-class standards and practices and be globally competitive. The award will recognize the Filipino Retailers who have epitomized the model of a successful retailer in terms of growth and good ethical practices.
MINIMUM QUALIFICATIONS:
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This contest is open to all Filipino homegrown retailers
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The company must have been in operation for a minimum of 5 years except for Most Promising Retailer, which must have been in operation for a Minimum of two (2) years.
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The company must be registered with the DTI / SEC and BIR.
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For the Shopping Center of the Year, the mall must at least be in operation for three (3) years for new Single-location malls.
For multi-location malls, this criteria is waived.
CATEGORIES
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FULL-LINE DEPT. STORE / HYPERMART
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CATEGORY KILLERS
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Consumable
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Durable
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Big Ticket
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FASHION
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Large (Apparel / Shoes & Bags)
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Medium (Apparel / Shoes & Bags)
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Small (Apparel / Shoes & Bags)
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FOOD
RETAILER
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SERVICES
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HOME IMPROVEMENT CENTERS
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MOST PROMISING RETAILER
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REGIONAL RETAILER
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SPECIALTY RETAILER
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GLOBAL RETAILER OF THE YEAR
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SHOPPING CENTER OF THE YEAR
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REGIONAL SHOPPING CENTER OF THE YEAR
OUTSTANDING FILIPINO RETAILERS
CRITERIA FOR JUDGING:
| Product |
30% |
| Operations |
20% |
| Sales & Marketing |
20% |
| Social Consciousness / Environment |
20% |
| Reputation |
10% |
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| TOTAL: |
100% |
SHOPPING CENTER OF THE YEAR
CRITERIA FOR JUDGING:
| Marketing & Promotions |
30% |
| Sales |
20% |
| Operations |
20% |
| Environment |
20% |
| Reputation |
10% |
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| TOTAL: |
100% |
For More Information, please contact:
PHILIPPINE RETAILERS ASSOCIATION
Unit 2610 Jollibee Plaza, F. Ortigas Jr.
Road, Ortigas Center, Pasig City
Tel. No.: 687-4180 * 687-4181 * 687-4985
Fax No.: 636-0825
E-mail:
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Look for: Ms. Em Sicatin/Ms. Norie Martinez
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