(Source: Manila Times | June 14, 2017)
Homegrown retail company Toby’s Sports has long been the Filipino’s go-to hub for sporting goods and active lifestyle apparel and accessories. This month, the proudly Filipino brand is marking its 40th year with two new endeavors to promote wellness and shopping convenience.
The first is the launch of a national campaign that underlines Toby’s aggressive pursuit for the active lifestyle, titled, “We Got This.” It highlights an individual’s journey to achieve success in whatever sport or fitness activity he or she takes on. Contained in a video, the journey examines the mental and physical hardships—from an aching, calloused body to a state of frustration and self-doubt—to achieving success in the endeavor.
“When you take on a challenge or set a goal for yourself in sports and fitness, you undergo several hurdles that make you want to give up. #WeGotThis is our rally cry to keep them going; to let them know that as the leader in the sports industry. We are here not just here to provide them with the right gear, but to also give them the support they need to succeed,” said Toby Claudio, president of Quorum International Inc., the parent company of Toby’s Sports.
Secondly, the retail chain also opened its new e-commerce site as a commitment to their customers, which also carries its well-curated line-up of the latest footwear, apparel and equipment from the world’s best sports brands.
“Our e-commerce platform was completely revamped and we have since added multiple services to allow for a more convenient shopping experience. Officially introducing the site at the same time as the new campaign really brings the message home for us—that our dedication to our customers and their wellbeing is unparalleled,” Claudio ended.