(Source: Inside Retail Philippines | August 14, 2017)
For its launch in the Philippines, H&M Beauty will open a flagship store in SM Mega Fashion Hall in Metro Manila on September 15.
A store will follow at Greenbelt 4, with other branches planned for Ayala Center Cebu, Festival Mall, Robinsons Place Manila, SM Mall of Asia and SM North Edsa.
H&M Beauty is a complete line that covers makeup, skincare, bodycare, haircare, beauty tools and more, reports Preen. It offers foundation and concealers, makeup brushes and tools, haircare (sea-salt spray, shampoo and conditioner, and even shimmer hair cream) and bodycare (a premium collection and the Conscious line with sustainable products).
Key products include eye shadows in finishes ranging from matte to metallics, Conscious Sweet Lemon Hand Wash, face masks (coconut water for dry skin, Manuka honey for combination and witch hazel for oily), Natural Satin Foundation and Beach Keen Salt Water Cream (a matte texturizer for damp hair).