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RetailEX Seminar Series: Make your Retail Brand more Successful with Simplified Analytics and Models

March 29 @ 1:00 pm - 6:00 pm

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DOWNLOAD SEMINAR REGISTRATION FORM: March 29 RetailEX Seminar Form

Retail Excellence Seminar Series 2017

TITLE: Make your Retail Brand more Successful with Simplified Analytics and Models

DATE: March 29, 2017

TIME: 1:00-6:00PM

VENUE: Nostalg 1 & 2 Oakwood Premier Joy-Nostalg Center Manila Ortigas Center, Pasig City

TOPICS/DETAILS:

  • Scan for Retail Growth & Opportunities among Non-Customers, Underserved and Overserved Customers
  • Profile Customer Groups in 3 ways: Jobs, Pains & Gains
  • Test the strength of your Customer Value Proposition
  • Craft the Value Map to FIT the Customer Value Proposition
  • Use the Strategic Behavior Modeling Map to Influence Trial & Retention
  • Develop a Retail Experience Pathway for a better Customer Journey
  • Design the right Stimulus-Response Model for each Moment of Truth
  • Track leading indicators of the Customer Journey Outcome
  • Study MADI (Missing-Annoying-Disappointing-Irritating) issues to improve customer retention

LEARN FROM EXPERT:

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Sir Jojo Ajero

Mr. Jojo G. Ajero

Chief Executive Officer

XSite Solutions (Retail Growth Hackers)

Jojo is the Founder & CEO of XSite Solutions, a retail growth strategy & systems consulting firm that has expertise and experience in assisting enterprises in start-up, turn-around and rapid growth situations. He was the Co-Founder & Director of All-Asian Centre for Enterprise Development (ASCEND Research), the pioneering agency in Predictive Modeling Research and Business Analytics. The first and only Philippine research company to develop a Predictive Location Analysis Software for Retail Businesses. He was also the Director & VP for Research & Analytics of High Traffic Media Corp., a media agency specializing in In-Store Radio. He helped the grow of San Miguel Mills (Kambal Pandesal) sales by 86% in 2016, helped Bayad Center Meralco develop new channel innovations (Automated Payment Machine, Retail Machine, etc.) and conduct a merger for a new high-potential company. He was the Marketing Head of Chowking assisted in growing the brand from P80M to P11B. He was the Chief Digital Marketing Officer of Yehey.com and Strategy Consultant to several retail companies (food, non-food).

REGISTRATION FEE:

EARLY BIRD RATE (if paid on/or before

March 27, 2017)

REGULAR RATE(If paid on

March 29, 2017)

PRA Members Php 1,850 Php 2,050
Non-PRA Members Php 2,850 Php 3,050

For more details, contact us at 687-4181/80 or email at specialprojects@philretailers.com.

Details

Date:
March 29
Time:
1:00 pm - 6:00 pm
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