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Retail Excellence Seminar Series – Mobile Marketing Seminar, “Mobile-Enabled Strategies: How to Increase Store Sales using Mobile

April 28, 2016 @ 1:00 pm - 5:00 pm

DOWNLOADABLE REGISTRATION FORM (PDF File)

April 28 Seminar Registration Form

TITLE:

Mobile Marketing Seminar, “Mobile-Enabled Strategies: How to Increase Store Sales using Mobile

DATE:

April 28, 2016 (Thursday)

TIME:

1:00-6:00pm (Registration starts at 12:00pm)

VENUE:

Nostalg 1 Oakwood Premier Joy Nostalg Center Manila, Pasig City

OBJECTIVES:
1.To share knowledge on digital and mobile marketing specifically catered to retailers.
2. To provide new and applicable trends through case studies from key players in the industry.
3. To encourage a mobile-first perspective in engaging with digital marketing.

THEME: “Take the Lead: Digital Trends for Retail 2016”

COURSE OUTLINE:
a. Mobile Landscape in the Philippines

b. Digital and Mobile Trends 2016

– Mobile

– E-Commerce

– Social

– Search

– Video

– Content Marketing

c. Case Studies related to the retail industry

d. Learn from our guest experts: (speakers to follow)

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e. SPECIAL HOUR SESSION: DigiBreak by Mobext

DigiBreak by Mobext Header

f. Q&A

 

WHO SHOULD ATTEND: 
CEOs, CMOs, Brand Managers, Marketing Managers, Digital Heads and decisions makers in digital and mobile marketing.

 

LEARN FROM EXPERT:

Sir Art

Mr. Arthur Policarpio (Head of Mobext Asia-Pacific and Chief Executive Officer of Mobext Philippines)

Mobext Logo

PROFILE:

Mr. Arthur R. Policarpio is the co-founder and CEO of Mobext Philippines, the regional centre of excellence of Mobext, the mobile division of Havas. Havas is one of the largest marketing and communications companies in the world. Listed publicly in the Paris stock exchange, Havas has more than 15,000 marketing professionals worlwide. Its subsidiary, Mobext, is the world’s largest mobile-first digital agency network, with offices in 37 markets worldwide.

Mr. Policarpio is a pioneer in digital and mobile marketing in Asia, with more than thirteen (13) years experience in digital/mobile marketing. He has worked on digital/mobile strategy and execution for various top companies across the region, such as: Unilever, Procter & Gamble, Coca-Cola, McDonald’s, Pfizer, DBS Bank, Indofood, and many others.

Under his leadership, Mobext has won numerous awards and accolades across the region. In 2014 alone, Mobext won 2 golds, 3 silvers, and 2 bronze metals in various prestigious regional awards programs, such as the Mobile Marketing Association Smarties, Mob-Ex Awards, and Boomerang Awards.

He is a sought-after speaker across Asia-Pacific in mobile, and has spoken in various prestigious industry events such as: Festival of Media in Singapore (2015), AdTech ASEAN (2014), Mobile Marketing Association Forums (Vietnam, India, Singapore, Shanghai), Spikes Asia in Singapore (2014), and many others.

Mr. Policarpio is an industry leader in the Philippines, having co-founded the Internet and Mobile Marketing Association of the Philippines (IMMAP) in 2007, the country’s official organization for digital companies with more than 100 member companies. He served as IMMAP’s Founding Vice President in 2007 and 2008, and as President in 2009.

He is also the co-founder of Snapworx Digital, Inc., one of the Philippines’ leading independent digital marketing agencies focused on search, social and performance marketing.

REGISTRATION FEE:

EARLY BIRD RATE

(if paid on/or before

April. 23, 2016)

REGULAR RATE

(If paid on

April. 25-28, 2016)

PRA Members Php 1650 Php 1850
Non-PRA Members Php 2650 Php 2850
*Minimum of 3 = less 5%

 

For more details, contact us at 6874181 or email at specialprojects@philretailers.com/ncm.philretailers@gmail.com and look for Ivan or Norie.

 

Details

Date:
April 28, 2016
Time:
1:00 pm - 5:00 pm
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