DOWNLOAD SEMINAR REGISTRATION FORM:
Market Research in Retailing Seminar: Know your Shoppers, Grow your Business
November 25, 2016
Nostalg 1-3 Oakwood Premier Joy Nostalg Center Manila, Pasig City
TOPICS / DETAILS:
- Ignite sales growth by getting to know your shoppers up close and addressing their needs in your store
OBJECTIVES / KEY TOPICS:
- Get the latest shopper and retail trends
- Know the latest research methodologies and technology to capture what shoppers really do
- Learn how to convert shopper insights into store execution
I. Evolving Trends
How are shoppers and retail trends changed over time?
II. Understanding shoppers
Who are shoppers?
Wht is it important to understand shoppers?
III. Shopper-Centric Retail Execution
What is the shoppers’ path to purchase?
What are category themes?
How to segment stores/shoppers?
How to fix layout and planograms?
IV. Pre-work Discussion: In-store challenge
What makes your examples best in class?
What are current methodologies/technologies used to understand Shoppers?
VI. Case study examples: Insights to Action
How others have understood shoppers and used this in-store?
WHO SHOULD ATTEND:
Retail Managers, Store Managers & Assistant Store Managers, Retail Training & Development Manager.
LEARN FROM EXPERT:
Louise Andrea G. Navalta
Integration & Business Development
Rizza Angela M. Dadivas
Assortment & Space Optimisation
|EARLY BIRD RATE (if paid on/or before
November 24, 2016)
|REGULAR RATE(If paid on
November 25, 2016)
|PRA Members||Php 1650||Php 1850|
|Non-PRA Members||Php 2650||Php 2850|
For more details, contact us at 6874181 or email at firstname.lastname@example.orgemail@example.com and look for Ivan or Norie.