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Retail Excellence Seminar Series: Market Research Seminar, “Know your Shoppers, Grow your Business”

November 25, 2016 @ 1:00 pm - 5:30 pm

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DOWNLOAD SEMINAR REGISTRATION FORM:

november-25-registration-form

TITLE:

Market Research in Retailing Seminar: Know your Shoppers, Grow your Business

DATE:

November 25, 2016

TIME:

1:00-6:00pm

VENUE:

Nostalg 1-3 Oakwood Premier Joy Nostalg Center Manila, Pasig City

TOPICS / DETAILS:

  • Ignite sales growth by getting to know your shoppers up close and addressing their needs in your store

OBJECTIVES / KEY TOPICS:

  • Get the latest shopper and retail trends
  • Know the latest research methodologies and technology to capture what shoppers really do
  • Learn how to convert shopper insights into store execution

COURSE OUTLINE:
I. Evolving Trends
How are shoppers and retail trends changed over time?

II. Understanding shoppers
Who are shoppers?
Wht is it important to understand shoppers?

III. Shopper-Centric Retail Execution
What is the shoppers’ path to purchase?
What are category themes?
How to segment stores/shoppers?
How to fix layout and planograms?

IV. Pre-work Discussion: In-store challenge
What makes your examples best in class?

V. Methodologies/Technologies
What are current methodologies/technologies used to understand Shoppers?

VI. Case study examples: Insights to Action
How others have understood shoppers and used this in-store?

WHO SHOULD ATTEND:
Retail Managers, Store Managers & Assistant Store Managers, Retail Training & Development Manager.

LEARN FROM EXPERT:

in-partnership-with-nielsen

l-navalta

Louise Andrea G. Navalta

Executive Director

Integration & Business Development

(Nielsen Philippines)

r-dadivas

Rizza Angela M. Dadivas

Senior Manager

Assortment & Space Optimisation

(Nielsen Philippines)

 

 

REGISTRATION FEE:

EARLY BIRD RATEĀ (if paid on/or before

November 24, 2016)

REGULAR RATE(If paid on

November 25, 2016)

PRA Members Php 1650 Php 1850
Non-PRA Members Php 2650 Php 2850

REGISTER NOW!

For more details, contact us at 6874181 or email at specialprojects@philretailers.com/ncm_philretailers@yahoo.comĀ and look for Ivan or Norie.

Details

Date:
November 25, 2016
Time:
1:00 pm - 5:30 pm
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