SHOPPER MARKETING 101
(On the Racks: Influencing Purchase Decision)
DATE: September 26, 2018
VENUE: 5th Floor Nostalg 1 – Joy-Nostalg Hotel & Suites Manila Ortigas Center, Pasig City
LEARN FROM EXPERT: Mr. Raj Afable (Shopper Communications Practitioner)
DOWNLOAD REGISTRATION FORM:
Is it enough to have a great product to get noticed and get brand loyalty? In the sea of products and innovations how do we speak to prospective buyers to pick us and not the other brand? Do we confuse shoppers more by bombarding them with too much information about the product, which makes them delay the actual purchase?
In this assembly, we will try to check current practices, learn from them and how much more can we push the bar of effective shopper communication.
II. COURSE OUTLINE:
I. Why do we need to communicate?
– Right information needed to engage
– Strategic location to talk
– Impluse vs. Planned Purchase
II. Product Relevance
– Consumer Affinity
– How can we engage them?
III. Anatomy of Retail Communication
– Messaging Strategy
– Creative Execution
III. LEARN FROM EXPERT:
Mr. Raj Afable
Shopper Marketing Practitioner
An award winning creative director turned Shopper Communications practitioner which went through a 360 tour of the communications industry by starting with an ATL agency, then moved to a smaller design agency then went to explore the client side through an Entertainment company based in LA and eventually found himself immersed in Shopper Marketing by joining the biggest local provider of retail media in the country. He helped create a design agency with the objective of providing a science to local shopper marketing industry and how to engage shoppers and brands inside the selling-area. He has been a creative coach, mentor and consultant to few brands until he joined Print and Mount, Inc. a total BTL agency that provides design, printing, fabrication, events and activation services to select brand partners
IV. WHO SHOULD ATTEND:
Business Owners, Managing Directors, Presidents, Chief Executive Officers, Retail Operators, Marketing Managers, Brand Managers, Product Managers, Merchandising, Shopper Communications Officers, etc.
|EARLY BIRD RATE
(if paid on/or before September 24, 2018)
(If paid on September 25, 2018)
|PRA Members||Php 2,495||Php 3,495|
|Non-PRA Members||Php 3,495||Php 4,495|
*GROUP OF 5 OR MORE: 5% DISCOUNT