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27th Regional Roadshow Seminar: Best Practices in Retail Security and Safety Seminar

November 27 @ 9:00 am - 5:00 pm

PRA logo horizontalRetail Leadership AcademyRegional Roadshow SeminarPRA Cebu Chapter Logo-page-001

In partnership with:


Proudly co-presented by:

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27th Regional Roadshow Seminar


DATE: November 27, 2018

TIME: 9:00AM-5:00PM

VENUE: 2nd Floor Ballroom – City Sports Club (Cardinal Rosales Ave., Cebu City)

LEARN FROM EXPERT: (Ret.) Col. Felipe H. Buena, Jr. (Retail Security Consultant)


27th Regional Roadshow Seminar Registration Form


I. Threat & Vulnerability Identification & Assessment
– Creating database for Incidents, Suspects (monitor cases filed, WOA), & Merchandise
– Identifying safety hazards and assessing risks

II. Threat/Loss Prevention
– Formulating preventive policies & incident management procedures
– Using Redundant Security Systems (guards, camera, alarm, access control, profiling, force multipliers)

III. Incident Management
– Implementing incident Response procedures (response, investigation, dispositive actions, reporting)

IV. Emergency Preparedness
– Organizing Store Emergency Response Team
– Formulating Emergency Response Protocols (Fire, Earthquake,
– Bomb Threats, Armed Robbery, Typhoons, Floods, Civil Disturbance)
– Providing basic response equipment/tools
– Conducting regular staff orientation & drills




Sir Pipes photo

(Ret.) Col. Felipe H. Buena, Jr.

Retail Security Consultant


Retired Police Senior Superintendent Felipe Herras Buena, Jr. is a Magna Cum Laude graduate of the Philippine Military Class of 1978. A “Starman” during his last 2 years as cadet and eventually graduating top of his Class, he still holds the record as the most awarded PMA graduate having received a total of three (3) sabers and nine (9) other awards which included the Zobel Scholarship Award.

In the military and police service for 26 years, he occupied various positions of responsibility, attended varied military and police training programs locally and abroad, and received numerous medals and commendations for exemplary accomplishments. He holds a Master in Business Management degree from the AIM and Master in Public Administration from MLQU.

Upon his retirement in 2000, he worked as Bank Security Manager of RCBC for more than 2 years. Then he joined the Shangri-La/Kuok Group of Companies as Group Security Head for the mall and non-mall properties for more than 5 years. He continued working as Area Director of Security handling all Shangri-La Hotels & Resorts in the Philippines for about 4 years.

He was also the former Vice President for Customer Relations Service of SM Retail, Inc. He was responsible in managing the overall security and safety of The SM Department Stores and SM Retail Affiliates such as Watsons, Kultura, Toy Kingdom, Forever 21, Uniqlo, Ace Hardware, Homeworld, Sports Central, Baby, Co., SM Appliance, to name a few.

As a Corporate Security Practitioner with varied experience in bank, hotel, mall and retail security for the last 16 yeas, he advocates focused and customized security and safety solutions based on a standard framework of Threat 7 Vulnerability Identification, Threat / Loss Prevention, Incident Management and Crisis Management.



Retailers/Business/Store Owners, CEO s/COOs, Vice Presidents, General Managers, Regional Managers, Security Executives/Managers, HR Executives/Managers/Officers, Training Executives/Managers, Engineers, Facilities Managers, Project Managers, Head of Medical Department, Entrepreneurs, In-charge for Emergency Preparedness and other related functions who would like to keep their business safe.



Early Bird Rate

(if paid on/before

November 26, 2018)

Regular Rate

(if paid on November 27, 2018)

PRA / PRA-Cebu Chapter Member Php 1,400 Php 1,600
Non PRA / Non PRA-Cebu Chapter Member Php 1,500 Php 1,800

*5% Discount for group of 5 or more!

PRA-Cebu Chapter c/o Ms. Teresa Dela Cruz
Tel/Cell: (032) 260-0889 / 0920-9537466
Fax: (032) 412-3753
Email: teresa@pracebu.org

Philippine Retailers Association c/o Ivan Verzonilla
Tel: (02) 687-4180/81 local 105
Fax: (02) 636-0825
Cellphone number: 0928-2202597
Email: specialprojects@philretailers.com


November 27
9:00 am - 5:00 pm
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