(Source: Mumbrella Asia | 4 May 2016)
Dentsu Aegis Network has made yet another acquisition in Asia Pacific, buying five year-old Chinese mobile and online retail commerce agency Shanghai VeryStar Internet Science and Technology Co for an undisclosed sum.
VeryStar, which has 70 staff and clients including Uniqlo, Pizza Hut and KFC, is to join DAN’s Isobar network, and take on the new name “VeryStar – Linked by Isobar”.
The Shanghai-based agency will continue to be led by the agency’s founder and CEO Milan Jiang, who will report to Jane Lin-Baden CEO Isobar China Group.
In a press statement, Nick Waters, regional head of Dentsu Aegis Network, referenced China’s status as the leading market in the world for e-commerce, and said: “VeryStar offers a rare opportunity to bring in that expertise to take full advantage of the rapid growth of the commerce market over the next few years. There is great talent within the VeryStar business and I look forward to seeing their significant contribution to both Isobar and Dentsu Aegis Network in China.”