(Source: Inside Retail Asia | 4 July 2016)
Chinese online commerce giant Alibaba Group has hosted an inaugural Rights Holders Collaboration Summit involving international brands and the intellectual property (IP) enforcement community to enhance collaboration in the fight against infringements.
More than 100 Chinese and international brands as well as trade associations attended the event, including Adidas, Apple, Burberry, Hewlett Packard, Louis Vuitton and Mars, the Chinese British Business Council (CBBC) and the Quality Brand Protection Committee (QBPC).
Alibaba also announced the launch of the IP Joint-Force System, an online platform designed to streamline IP-related communications between the group and brands. The system aims to build a more collaborative working relationships with international brands as Alibaba continues its fight against counterfeits and IP infringement.