Monday, June 17, 2019
Welcome to the PRA website!
As the country’s recognized organization ‘of the retailers and for the retailers’ it is our goal at the PRA to provide Filipino retailers vital and latest updates in the industry to help them advance their business strategy.
We wish that through this website, you will learn more about the organization—including our programs, initiatives, and advocacies, as well as the latest news and insights in the local and global retail scope.

— ROSEMARIE B. ONG
President, PRA & SEVP – COO, Wilcon Depot Inc.

JOIN THE BIGGEST RETAIL
TRADE ORGANIZATION IN THE PHILIPPINES!

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PRA UPDATES

Shopper Communication should be Consistent

(By: Raj Afable) Everybody’s passionate about shopper communication. Others invest in insight gathering to make sure consumer feedback is taken cared of from product development to actual retail experience. But...

Retailers must evolve amid changing customer expectations—experts

With the incessant influx of innovations and changing customer expectations, retailers must continuously learn and relearn the dynamics of the industry to thrive in their businesses, according to two...

Futuristic Ikea robotic furniture to have world debut in HK

(By: Inside Retail Asia) Ikea has developed a robotic furniture suite in collaboration with American start-up Ori that is set for roll-out first in Hong Kong. The Rognan furniture platform includes...

Megaworld wants townships to switch to RE sources by 2025

(By: Arra Francia, Business World) Megaworld Corp. wants all of its townships to be fully reliant on renewable energy sources by 2025, in a bid to make its developments sustainable...
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