46th Retail Excellence Seminar Series:
LINKEDIN for Retailers: Leveraging LinkedIn in Building Your Personal Brand and Growing Your Retail Business
DATE: March 27, 2019
VENUE: 5th Floor Nostalg 1 – Joy-Nostalg Hotel & Suites Manila Ortigas Center, Pasig City
RESOURCE SPEAKER/LEARNING PARTNER: Virginia Bautista (LinkedIn and Personal Branding Trainer, Speaker and Consultant)
DOWNLOAD REGISTRATION FORM:
The consumers have changed. The Future of retail is now here. Despite its power, LinkedIn remains an untapped branding and marketing tool in the Philippines. Through this seminar, the speaker will share with the Philippine Retail Industry the huge potential of LinkedIn in helping retailers build their personal brands, increase their visibility and engage with consumers to ultimately influence the modern consumers’ buying decisions.
II. COURSE OUTLINE:
A. Introduction to LinkedIn, the world’s largest network of professionals with high purchasing power
B. How the digital landscape in the Philippines has changed the way Filipino modern consumers behave
C. Leveraging the power of LinkedIn to prepare for the future of retail
D. The 4P’s of leveraging LinkedIn for success in the retail industry
a. PROFILE – Optimizing your LinkedIn profile to get found by prospective customers and potential partners or suppliers
b. PROFESSIONAL NETWORK – Growing a highly targeted network and building relationships that can lead to sales or referrals
c. PRESENCE – Staying top of mind by curating, creating and engaging with your network’s content
d. PERSONAL BRAND – Building a powerful personal brand that impacts customers’ buying decisions.
E. Elevating retailers’ company brands using LinkedIn Pages and Showcase Pages
F. Integrating LinkedIn marketing into retailers’ overall branding and marketing strategies
III. LEARN FROM THE EXPERT:
(LinkedIn and Personal Branding Trainer, Speaker and Consultant)
Virginia Bautista is the first independent LinkedIn trainer, speaker and consultant based in the Philippines and one of the top LinkedIn evangelists in Asia.
Through her LinkedIn presence, Virginia has been featured, quoted and published in 30+ media sites in two years. She’s been featured 2x in Forbes and 2x in Entrepreneur Media, among others.
Virginia is the founder of VB Consulting, which helps companies, organizations and individuals reach their goals through personal branding, thought leadership, content marketing and lead generation on LinkedIn.
Virginia trains and consults with local and international clients from various industries including higher education, retail, insurance, finance, marketing and advertising, outsourcing, professional training and consulting, etc.
As a LinkedIn expert, Virginia’s tagline is: “Be found. Be remembered. Be recognized. Together, let’s make LinkedIn work for you!”
IV. WHO SHOULD ATTEND:
- Retail Directors, Executives, Managers
- Retail Startup Founders
- Retail Marketing Group
- Digital Marketing Teams in the Retail Industry
- Branding Executives for the Retail Industry
|EARLY BIRD RATE (if paid on/or before March 26, 2019)||REGULAR RATE (If paid on March 27, 2019)|
|PRA Members||Php 2,495||Php 3,495|
|Non-PRA Members||Php 3,495||Php 4,495|
*GROUP OF 5 OR MORE: 5% DISCOUNT