26th NRCE speakers to shed light on brand crisis management, influencer marketing

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L-R Blogapalooza CEO Ace Gapuz and Award-winning Brand Architect Amor Maclang are among the speakers at the 26th NRCE on August 15-16, 2019.

Marketing and branding experts will share their first-hand knowledge on how retailers can positively present their brands at current times at the 26th National Retail Conference and Stores Asia Expo (NRCE) on August 15-16, 2019 at the SMX Convention Center, Pasay City.

Globally award-winning Brand Architect Amor Maclang will shed light on how companies can manage and survive brand crisis at the biggest retail industry event in the country.

“We’ve managed over 40 crises dealing with everything from scandal to death, to multi-billion-dollar issues. I won’t be teaching you from a textbook or from something I read online. I’ll be teaching you from direct experience across multiple brands, multiple industries, and multiple situations,” Maclang shared.

Maclang is the founder and Chief Communications Officer of the Geisermaclang Marketing Communications Inc., one the top public relations firms in the Philippines, and handled various industries from F&B products and restaurants, energy, and technology, among others.

She also shared that the public today wants to feel good about the companies they do business with.

“We are now at a time where you have to prove yourself to the world as a good corporate citizen, which is an integral part of your brand. It should no longer be just a separate CSR initiative or just a desire to give something back. It should be an essential part of your brand.”

The 26th NRCE will also feature a panel discussion with some of the thriving influencers in the country to discuss issues and trends within the influencer marketing sphere.

Confirmed panelists are Rod Magaru and Jako De Leon, while other invited influencers are David Guison, Miggy Cruz, and Joyce Pring, who are under the Blogapalooza Inc., the country’s premier influencer marketing company.

Blogapalooza CEO Ace Gapuz explained that influencer marketing is an effective strategy because influencers lend their audience reach, credibility, and experience to brands.

According to her, this enables brands to reach people faster, build trust and affinity with the target market, and guide them through the purchase journey.

“I am excited to talk about a couple of interesting and controversial topics like how much should brands pay influencers, are ex-deals worth it, how to do influencer marketing right, and things I learned after working with almost 400 brands and more than 6,000 influencers,” she shared.

The NRCE is the country’s longest running and biggest retail conference and exhibition, and is the centerpiece of the Philippine Retailers Association’s efforts in helping retailers attain global competitiveness.

The annual event serves as the hub for retailers and partner industries to know about the latest trends, developments and technologies in retailing, providing attendees new and relevant learning year after year for more than two decades.

This year’s NRCE is supported by PLDT Enterprise, Globe Business, Wilcon Depot, BENCH, SM Retail Inc., and Aptos, as Platinum sponsors.

The Stores Asia Expo, the twin activity of the NRCE conference will feature solutions and state-of-the-art technology including Retail Solutions, E-Commerce & M-Commerce, Shop Fittings & Store Design, Digital Marketing, Commercial and Real Estate Developers, Web Developers, Non-traditional Advertising, Financial Services, Storage and Distribution, HR Solutions, and Billboard Locations among others, aimed at helping retailers enhance and expand their business operations.

Other sponsors and partners include: Robinsons Malls, Unilab, Penshoppe, Araneta, Bayer (Gold); Ayala Malls, CMG Retail, Inc, Puregold (Bronze); Zebra Technologies Asia Pacific, Checkpoint System Limited, Eastern Communications, Vista Mall, Shangri-La Mall, ETP Group, All Home, Sportshouse, Mercury Drug, Primer Group of Companies, Blooming Ventures, Goldilocks, Power Plant Mall, Qcreativs & Imageers, Oppo Philippines, Sterling Paper Products Enterprises Inc., Adman Resource, Delta Air Lines (Sponsors); Entrego (Official Logisitics Partner); The Philippine Star (Official Newspaper); Business World (Official Media Partner); Turkish Airlines (Official Airlines); Springtime Design Limited (Official Brand Consultants); DZRH (Official Radio Partner); iManila (Official Social Media Partner); Vasavah (Official IT Consultant); Rich Graphix Brand, Heritage Multi-Office Products, Chatbot Ph, United Neon (Expo Sponsors); WGSN Limited, Blogapalooza Inc. (Session Sponsors) and; The Manila Times, Innity Philippines, Chinoy TV, Business Mirror, Crossover, MBrand (Media Partners).

To learn more about the 26th NRCE, please contact the PRA Executive Secretariat at 687-4180, 687-4181, 6874985, or email: marketing@philretailers.com (Conference), specialprojects@philretailers.com (Expo), or info@philretailers.com (Sponsorship).